利基旅游理论指导下葡萄酒庄发展模式研究

发布时间：2018-04-03 02:12

本文选题：葡萄酒庄　切入点：发展模式　出处：《世界农业》2015年08期

【摘要】：随着国际贸易的发展,葡萄酒广泛进入到中国消费者的生活中,其健康、营养的特点也受到消费者的欢迎,而葡萄酒庄建设也在中国得到突飞猛进的发展。本文通过实地调研,案例搜集及专家访谈等多种渠道,对中国现有知名葡萄酒庄发展模式进行对比分析,发现其在经营管理中存在较多问题。同时发现中国旅游业也在重点发展利基旅游中的葡萄酒旅游项目,因此,在设计新型酒庄发展模式时将利基旅游理论作为指导理论,从种植方式、生产方式、销售方式和开发葡萄酒旅游项目4个方面重新构建葡萄酒庄的发展模式。以科学的种植生产手段为基础,运用新型的销售和开发宣传方法,以期为葡萄酒庄的发展提供新的思路和方向。
[Abstract]:With the development of international trade, wine has been widely introduced into the life of Chinese consumers. Its healthy and nutritious characteristics are also welcomed by consumers, and the construction of winery has been developed by leaps and bounds in China.Through field investigation, case collection and expert interviews, this paper makes a comparative analysis of the existing development models of famous wineries in China, and finds that there are many problems in their management.At the same time, it is found that Chinese tourism is also focusing on the development of wine tourism projects in niche tourism. Therefore, in designing the new winery development model, the theory of niche tourism is taken as the guiding theory, from the way of planting to the mode of production.The development mode of winery is reconstructed in four aspects: the way of sale and the development of wine tourism project.Based on the scientific means of planting and production, a new marketing and development method is used in order to provide new ideas and directions for the development of winery.
【作者单位】：西安外国语大学;西安外事学院;
【分类号】：F426.82;F592

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