GX集团铝型材扩大产能项目商业计划书

发布时间：2018-04-04 12:58

本文选题：商业计划书　切入点：铝型材　出处：《华南理工大学》2014年硕士论文

【摘要】：目前,国内铝型材的产量仍保持着良好的增长态势,其中仍以建筑铝型材为主,工业铝型材则存在较大的增长潜力,铝型材行业仍有较好的发展前景。GX集团是一家业务多元化的企业,在众多产业中,战略新兴产业具有良好的发展前景,其中铝型材加工产业更是战略新兴产业中GX集团重点发展的子业务。为了将有限资源投入优势业务,树立自身的竞争优势,让铝型材业务成为GX集团新的收入增长点,GX集团决定开展铝型材扩大产能项目。本文以战略管理相关理论为基础,研究目标在于制定一份科学、客观、合理的商业计划书。商业计划书首先对相关文献进行了回顾,包括铝型材市场分析、铝型材项目的风险分析、战略管理与战略的类型进行了文献回顾,为制定铝型材扩大产能项目商业计划书奠定了理论基础。随后对铝型材项目进行了介绍,并且通过对政治环境、经济环境、社会环境、技术环境进行分析,以及对项目的优势、劣势、机会、威胁进行分析,为开展铝型材扩大产能项目提供客观的依据与支持。环境分析和SWOT的结果表明GX集团有能力开展铝型材扩大产能项目,该项目成功的可能性较大,能够成为GX集团新的盈利增长点。在对铝型材的市场、国内铝型材的供给与需求、竞争对手状况分析后发现,目前国内铝型材的需求仍大于供给,铝型材行业仍有较好的发展前景,市场上虽存在几个竞争对手,但都不会直接对XF公司形成威胁。有了具体的项目方案作保障,对铝材料扩大产能项目进行投入-产出分析显得十分必要。开展该项目后,预计铝型材的产能将保持9%的年复增长率,在2018年XF公司预计能够实现营业额预计约为人民币60亿元、毛利预计约为人民币9.72亿元、EBITDA预计约为人民币8.548亿元。最后对项目开展过程中可能出现的风险进行了预测,项目开展过程中可能出现的风险是财务风险、管理风险、政策风险,其中财务方面的风险最大,针对以上风险,本文在货币资金及经营活动产生的现金流入、充足的银行授信资源、内部严格的负债管理机制等方面对风险进行控制。
[Abstract]:At present, the output of domestic aluminum profiles still maintains a good growth trend, among which the construction aluminum profile is still the main one, and the industrial aluminum profile has great growth potential.The aluminum profile industry still has a good development prospect. GX Group is a diversified enterprise. Among many industries, the strategic emerging industry has a good development prospect.Aluminum profile processing industry is a strategic emerging industry in the GX Group focus on the development of sub-business.In order to invest the limited resources into the advantage business and set up its own competitive advantage, the aluminum profile business will become the new revenue growth point of GX Group and the GX Group has decided to carry out the expansion of aluminum production capacity project.Based on the theory of strategic management, this paper aims to make a scientific, objective and reasonable business plan.The business plan firstly reviews the relevant literature, including the analysis of aluminum profile market, the risk analysis of aluminum profile project, the strategic management and the type of strategy.For the development of aluminum production capacity expansion project business plan laid a theoretical foundation.Then it introduced the aluminum profile project, and analyzed the political environment, economic environment, social environment, technological environment, as well as the strengths, weaknesses, opportunities and threats of the project.Provide objective basis and support for expansion of aluminum profile production capacity project.The results of environmental analysis and SWOT show that GX Group has the ability to expand the production capacity of aluminum profile, and this project is likely to be successful, and it can become a new profit growth point of GX Group.After analyzing the supply and demand of domestic aluminum profiles in the market of aluminum profiles and the situation of their competitors, it is found that the demand for domestic aluminum profiles is still greater than the supply, and that the aluminum profile industry still has a good prospect for development. Although there are several competitors in the market,But there is no direct threat to XF.It is necessary to carry on the input-output analysis to the aluminum material expansion production capacity project with the concrete project plan as the guarantee.After the project, aluminum production capacity is expected to maintain a 9 percent annual growth rate, XF is expected to achieve a turnover of about 6 billion yuan in 2018, gross profit is expected to be about 972 million yuan, EBITDA is expected to be about 854.8 million yuan.Finally, the possible risks in the process of project development are predicted. The possible risks in the process of project development are financial risk, management risk, policy risk, among which the financial risk is the largest, aiming at the above risks.In this paper, the risk is controlled in the aspects of cash inflow, sufficient credit resources, strict internal liability management mechanism and so on.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.32;F273

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