特变电工沈变自动化分公司企业竞争战略研究

发布时间：2018-04-06 20:41

本文选题：智能电网　切入点：变压器相关自动化　出处：《南京大学》2014年硕士论文

【摘要】：“十二五”期间,我国电力产业政策发展的基本原则是：优先开发水电,优化发展煤电,高效发展核电,积极推进新能源发电,适度发展天然气集中发电,因地制宜发展分布式发电,加快推进智能电网建设,带动装备工业发展,促进绿色和谐发展。国家也有一些列的政策对智能电网和新能源的发展进行扶植,电力行业的发展前景十分美好。随着以特高压输电为主干网的智能电网的全面建设,行业新标准的不断制定,对电力设备制造企业的装备制造能力提出了更高的要求。特变电工沈阳变压器集团自动化分公司作为一个新的电力自动化企业,在企业发展过程中遇到了市场定位不清,组织结构滞后等问题。要想解决这些问题,就必须对企业的目标市场进行定位,对企业的战略进行调整。本文就是以企业战略制定的相关理论为基础,对特变电工沈阳变压器集团自动化分公司的企业战略制定过程和企业战略实施过程进行研究。通过对特变电工沈阳变压器集团自动化分公司企业内外部环境的分析,运用"SWOT分析法”确立了企业的战略发展方向,确立了“把公司建成世界知名的电力自动化设备供应商”的公司远景。通过对电力行业细分市场的研究确立了公司的目标市场和产品定位。通过对产品竞争环境的研究和对竞争对手的分析确定了产品的集中化竞争战略。并制定了一系列的企业战略目标。对企业战略实施过程进行研究,确立了事业部制的组织发展形式。并制定了一系列的职能策略来保障企业战略的实施,包括市场营销策略、研究和开发策略、生产策略、人力资源策略、企业信息化策略等。最后本文的研究成果进行总结,对未来的企业战略管理实践进行展望。自动化公司在电力改革加快推进,智能电网高速发展的形式下所面临的企业变革压力,也是很多传统电力设备制造企业所面临的情况。本文研究的自动化公司企业竞争战略制定、实施过程,对很多其他同类企业来说具有借鉴意义。
[Abstract]:During the 12th Five-Year Plan period, the basic principles for the development of China's electric power industry policy are: giving priority to developing hydropower, optimizing the development of coal and electricity, developing nuclear power efficiently, actively promoting new energy generation, and moderately developing centralized power generation from natural gas.Develop distributed power generation according to local conditions, accelerate the construction of smart grid, promote the development of equipment industry and promote the green harmonious development.The country also has some policies to support the development of smart grid and new energy, and the development prospect of power industry is very good.With the overall construction of smart grid with UHV transmission as the main network and the continuous formulation of new industry standards, higher requirements are put forward for the equipment manufacturing capability of power equipment manufacturing enterprises.As a new electric power automation enterprise, Shenyang Transformer Group Automation Branch of Special Transformer Group has encountered some problems such as unclear market orientation and lagged organizational structure in the process of enterprise development.In order to solve these problems, we must position the target market and adjust the strategy.Based on the theory of enterprise strategy making, this paper studies the process of enterprise strategy formulation and enterprise strategy implementation in Shenyang Transformer Group Automation Branch.Based on the analysis of the internal and external environment of Shenyang Transformer Group Automation Branch of Special Transformer Group, the strategic development direction of the enterprise is established by using "SWOT Analysis method".Established the company vision of "building the company into a world famous power automation equipment supplier".The target market and product orientation of the company are established through the research on the market segmentation of the power industry.Through the research on the competitive environment of products and the analysis of competitors, the centralized competitive strategy of products is determined.And has formulated a series of enterprise strategic goals.This paper studies the implementation process of enterprise strategy, and establishes the organizational development form of enterprise ministry system.A series of functional strategies are formulated to ensure the implementation of enterprise strategy, including marketing strategy, research and development strategy, production strategy, human resource strategy, enterprise information strategy, and so on.Finally, the research results of this paper are summarized, and the future enterprise strategic management practice is prospected.Automation companies are facing the pressure of enterprise reform in the form of rapid development of smart grid, which is also faced by many traditional power equipment manufacturing enterprises.The process of making and implementing the competitive strategy of automation company is of great significance to many other similar enterprises.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.61

【相似文献】