浅谈小米手机的新媒体广告营销策略

发布时间：2018-04-09 03:34

本文选题：小米手机　切入点：新媒体广告营销　出处：《科技经济导刊》2015年16期

【摘要】：从小米手机走进公众视线的那天起,便吸引了众多粉丝的追捧。通过一系列创新的手段颠覆传统行业的同时,也成就了自身的崛起,这是传统行业成功转型互联网的典范。本文主要从新媒体营销的角度来分析小米的崛起与借鉴之道。
[Abstract]:From the day Xiaomi mobile phone into the public eye, it attracted a lot of fans.Through a series of innovative means to overthrow the traditional industry, but also achieved its own rise, which is a successful transformation of the traditional industry model of the Internet.This article mainly from the new media marketing angle to analyze Xiaomi's rise and the reference way.
【分类号】：F426.63;F274

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