ZBDY耐火材料有限公司竞争战略研究

发布时间：2018-04-16 08:31

本文选题：ZBDY公司 + 竞争战略　；参考：《山东理工大学》2014年硕士论文

【摘要】：耐火材料行业生产技术要求不高，使得国内的耐火材料生产企业非常多，根据前瞻产业研究院发布的《2013-2017年中国耐火材料行业市场需求与投资预测分析报告》中的数据显示2012年国内有耐火材料企业2100余家，尤其是淄博地区，耐火材料企业竞争尤为激烈。同时国内市场受下游行业政策调整影响，行业竞争加剧，国外大型耐火材料企业不断落户中国，，导致了更加残酷的市场竞争，严重影响企业经营和发展。作为中小企业，ZBDY公司具有中小企业的通病，比如管理制度不完善、融资能力差、抗风险能力低等。ZBDY耐火材料有限公司作为淄博地区一家中小型耐火材料企业，在新的国际国内形势下如何保持企业生存和发展是一个急需解决的问题。本文运用了文献资料研究法、调查研究法、经验总结法等调查方法，同时结合竞争战略基本战略理论分析方法，通过对ZBDY公司内外部环境分析，制定出ZBDY公司的竞争战略，为公司的未来发展提供可行性的意见。论文首先提出选题的背景以及有关企业竞争战略的一些理论，然后对ZBDY公司的概况和现状、内外部环境进行分析，其中包括运用PEST分析法，波特五力竞争模型对公司的竞争状况进行分析，寻找企业外部环境中的机会和威胁，对ZBDY耐火材料公司的内部经营环境进行分析，找出企业的优势和劣势。然后构建公司的SWOT模型，探讨企业可以采取的竞争战略，并通过QSPM定量分析及定性分析，最终确定ZBDY公司应该优先施行集中差异化的竞争战略。最后，在战略的实施上，给予公司在管理体系建设、营销策略、人力资源、技术创新、企业文化建设等方面一些建议，以保证企业竞争战略的有效实施。ZBDY耐火材料有限公司作为国内典型的中小型耐火材料生产企业其成长历程与同行业企业有这诸多的相似点，因此，在目前众多企业竞争战略探索的过程中，本论文可以为国内中小耐火材料企业如何在新形势下寻求有效的竞争战略在一定程度上提供借鉴意义。
[Abstract]:The production technology requirements of the refractory industry are not high, which makes the domestic refractory production enterprises very large.According to the data in the report on Market demand and Investment Forecast of Refractory Industry in China for the period 2013-2017, released by the prospective Industrial Research Institute, there were more than 2100 refractories enterprises in China in 2012, especially in Zibo region.The competition of refractory enterprises is particularly fierce.At the same time, the domestic market is affected by the adjustment of the downstream industry policy, the industry competition intensifies, and the foreign large-scale refractory enterprises continue to settle in China, which leads to more cruel market competition, which seriously affects the management and development of the enterprises.As a small and medium-sized enterprise, ZBDY has some common problems, such as imperfect management system, poor financing ability, low risk resistance and so on. ZBDY Refractory Co., Ltd. is a small and medium-sized refractories enterprise in Zibo region.In the new international and domestic situation, how to maintain the survival and development of enterprises is an urgent problem.This paper applies the methods of literature research, investigation research, experience summary and so on. At the same time, combining with the basic strategic theory analysis method of competitive strategy, through the analysis of the internal and external environment of ZBDY Company, the paper formulates the competitive strategy of ZBDY Company.Provide feasible advice for the future development of the company.Firstly, the background of the topic and some theories about enterprise competitive strategy are put forward, and then the general situation and current situation of ZBDY company, the internal and external environment are analyzed, including the use of PEST analysis.Porter's five-force competition model analyzes the competitive situation of the company, looks for the opportunities and threats in the external environment of the enterprise, analyzes the internal operating environment of the ZBDY refractory company, and finds out the advantages and disadvantages of the enterprise.Then we construct the SWOT model of the company, discuss the competitive strategy that the enterprise can adopt, and through the quantitative analysis and qualitative analysis of QSPM, finally determine that the ZBDY company should give priority to implement the competitive strategy of centralized differentiation.Finally, in the implementation of the strategy, give the company in the management system construction, marketing strategy, human resources, technological innovation, corporate culture construction and other aspects of some suggestions,In order to ensure the effective implementation of the competitive strategy of enterprises. ZBDY Refractory Co., Ltd. as a typical domestic small and medium-sized refractories production enterprises its growth process and the same industry enterprises have these similarities, therefore,In the process of exploring the competitive strategy of many enterprises, this paper can provide some reference for the domestic medium and small refractory enterprises how to seek effective competition strategy in the new situation.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F426.721

【参考文献】