三星电子战略联盟策略研究

发布时间：2018-04-17 21:51

本文选题：三星电子 + 战略联盟　；参考：《黑龙江大学》2014年硕士论文

【摘要】：在全球经济一体化快速发展及竞争不断加剧的今天,西方企业尤其是跨国公司面对激烈的外部环境,陆续改变企业经营战略,各企业之间的竞争关系从绝对竞争转向竞争合作。战略联盟由此越来越受到企业的青睐,成为企业不断发展壮大的有效方法。尤其在跨国公司走向全球市场的过程中,战略联盟更是发挥了至关重要的作用,通过联盟共享利益、共担风险成为趋势。三星电子更是把战略联盟作为企业发展的重要策略来实施。本文阐述了全球战略联盟的状况及特点,对三星电子战略联盟进行了详细的描述,同时分析了非竞争性战略联盟的优势,对三星电子战略联盟未来的发展方向进行了展望。在此基础上,结合我国企业的自身特点,提出了我国企业应慎重选择合作伙伴,积极利用战略联盟策略发展的观点。
[Abstract]:With the rapid development of the global economic integration and the increasing competition, the western enterprises, especially the multinational corporations, have changed their business strategies one after another in the face of the fierce external environment, and the competitive relations among the enterprises have changed from absolute competition to competitive cooperation.As a result, strategic alliance is more and more favored by enterprises, and becomes an effective way for enterprises to develop and expand continuously.Especially in the process of multinational corporations entering into the global market, strategic alliance plays an important role, through which sharing benefits and sharing risks becomes a trend.Samsung Electronics is the strategic alliance as an important strategy to implement the development of enterprises.This paper expounds the status and characteristics of the global strategic alliance, describes in detail the Samsung electronic strategic alliance, analyzes the advantages of the non-competitive strategic alliance, and looks forward to the future development direction of the Samsung electronic strategic alliance.On this basis, combined with the characteristics of Chinese enterprises, this paper puts forward the viewpoint that Chinese enterprises should carefully select partners and actively utilize the strategy of strategic alliance to develop.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.6

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