中国葡萄酒产业竞争力及其影响因素研究

发布时间：2018-04-18 07:30

本文选题：葡萄酒产业 + 产业竞争力　；参考：《江南大学》2014年硕士论文

【摘要】：近年来，中国葡萄酒产业发展较为迅速，2012年我国葡萄酒产量为138.161万千升，排名上升至全球第五位，而葡萄酒消费量年均增长率高达25%2左右，葡萄酒消费市场呈现出高速增长，中国已成为葡萄酒生产和消费大国。我国巨大的市场潜力与便利的贸易条件吸引了一些国际知名葡萄酒品牌凭借自身在人才、技术、品牌等方面的突出优势，不断加大对我国市场的开拓力度，对国产葡萄酒市场份额造成巨大的冲击。目前，世界经济缓慢复苏，世界经济格局深度调整，不稳定因素依然较多。而我国处于全面深化改革时代，推动贸易的转型升级成为转变经济发展方式的主要着力点。面对日趋激烈的国际葡萄酒品牌的竞争及日益开放、复杂的国际竞争环境，明晰中国葡萄酒产业的国际竞争力现状及其与先进国家间的差距，从而有效提升我国葡萄酒产业竞争力显得尤为重要，也更具有现实意义。结合产业国际竞争力相关理论，本文主要运用定性与定量分析方法相结合、比较分析与调研方法作为辅助的研究手段，从多角度比较分析了中国葡萄酒产业的国际竞争力现状及其与先进国家之间的差距以及影响我国葡萄酒产业竞争力的主要因素，具体内容如下：首先，本文在对我国葡萄酒产业的发展历程及产业特征分析的基础上，将中国葡萄酒产业与世界先进国家葡萄酒产业国际竞争力进行了一维及多维的综合比较，结果发现：从显示性指标来看，我国葡萄酒产业在国际市场上市场份额较小，国际竞争力极弱，甚至可以说不具有出口竞争力，处于竞争劣势地位，与葡萄酒强国具有巨大差距；而从综合评价体系的结果又可以看出，我国葡萄酒产业在竞争力的来源层次具有绝对竞争优势，在竞争力的实质和结果层次表现一般，而在竞争力的表现层次则不具有竞争力，与世界葡萄酒强国差距较大。然后，本文在对产生这种结果的影响因素进行进一步的因子分析后得到，，需求竞争因素和支持因素对中国葡萄酒产业竞争力的影响程度较大，而生产因素对我国葡萄酒产业竞争力的积极影响没有充分发挥出来。国内市场需求是推动产业发展的主要动力，消费者需求的变化改变着葡萄酒产业发展的方向，因此，国产葡萄酒要想在国际竞争中取胜就要抓住本土优势，注重葡萄酒品牌、品质的完善，紧跟消费者需求变化的趋势，不断提供满足消费者不同需求层次的产品。最后，本文结合上述结论有针对性的从国家、产业、企业和消费者层面提出了对策建议，以期为提升我国葡萄酒产业的国际竞争力、促进产业可持续发展提供政策参考。
[Abstract]:In recent years, China's wine industry has developed rapidly. In 2012, China's wine output was 138.161 thousand liters, ranking fifth in the world, and the average annual growth rate of wine consumption was about 252. The wine consumption market showed a rapid growth.China has become a big wine producer and consumer.China's huge market potential and convenient terms of trade have attracted some internationally renowned wine brands to continuously expand their efforts to open up the market of our country by virtue of their outstanding advantages in terms of talent, technology, brand, and so on.Domestic wine market share caused a huge impact.At present, the world economy recovers slowly, the world economy pattern depth adjusts, the instability factor is still many.However, China is in the era of comprehensive deepening reform and promoting the transformation and upgrading of trade has become the main focus of changing the mode of economic development.In the face of the increasingly fierce competition and opening up of international wine brands and the complex international competitive environment, the present situation of international competitiveness of China's wine industry and the gap between China's wine industry and advanced countries are clear.In order to effectively enhance the competitiveness of China's wine industry is particularly important, but also more practical significance.Combined with the theory of industrial international competitiveness, this paper mainly uses qualitative and quantitative analysis methods, comparative analysis and research methods as the auxiliary research means.This paper compares and analyzes the present situation of the international competitiveness of China's wine industry and the gap between China's wine industry and the advanced countries and the main factors affecting the competitiveness of China's wine industry from various angles. The specific contents are as follows: first of all,Based on the analysis of the development process and industry characteristics of China's wine industry, this paper makes a one-dimensional and multi-dimensional comprehensive comparison between the international competitiveness of China's wine industry and that of the world's advanced countries.The results show that China's wine industry has a relatively small market share in the international market and a very weak international competitiveness, and it can be said that the wine industry has no export competitiveness and is at a competitive disadvantage.From the results of the comprehensive evaluation system, we can see that our wine industry has absolute competitive advantage in the source level of competitiveness, and is generally expressed in the essence and result level of competitiveness.But in the competitive performance level is not competitive, and the world wine powerful country disparity is big.Then, after further factor analysis on the influencing factors that produce this kind of result, it is concluded that demand competition factors and supporting factors have great influence on the competitiveness of Chinese wine industry.But the production factor to our country wine industry competition ability positive influence has not brought into full play.Domestic market demand is the main driving force to promote the development of wine industry. The change of consumer demand changes the direction of wine industry development. Therefore, if domestic wines want to win the international competition, they should seize the local advantages and pay attention to wine brands.Quality improvement, following the changing trend of consumer demand, constantly provide products to meet different levels of consumer demand.Finally, based on the above conclusions, this paper puts forward countermeasures and suggestions from the aspects of country, industry, enterprise and consumer in order to promote the international competitiveness of China's wine industry and promote the sustainable development of the industry.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82

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