基于苹果“App Store模式”视角的企业生态系统竞争研究

发布时间：2018-04-19 21:14

本文选题：App + Store　；参考：《北京邮电大学》2014年硕士论文

【摘要】：从商业生态系统概念和定义来看,清楚地表明了产业、企业或产品在各自所处的生态系统中的生态位,其竞争战略须在清晰的分析了所处的生态系统中位置和自身的实际市场态势基础上来制定、完善和实施,如电信运营商产业的生态系统,则是由供应主体(包含运营商、内容和服务提供商、终端设备和系统集成商)、需求主体和产业协调者组成；该生态系统中各主体所处生态位的不同,其所采取的战略亦不同,但其最终的战略则是共同协同进化、完善并获得持续性的生态系统竞争力,形成其所处生态系统各个成员的双赢或多赢的局面。本文对文献资料及前人研究成果的回顾和分析工作中发现,对苹果App Store应用商店生态系统竞争优势方面的研究存在不足。本文采用案例分析、比较研究和SWOT方法,通过苹果App Store和谷歌、三星应用商店生态系统的成功案例,以及对诺基亚OVI生态系统失败案例的剖析与论证,得出几点结论： 1、苹果App Store应用商店生态系统存在行业普适性。 2、苹果App Store应用商店生态系统竞争不仅对ICT1企业影响深远,而且这种影响力正逐渐渗透到其他行业,诸如电商、地产、旅游等行业等。 3、企业做好应用商店模式的核心前提是必须构建独立自主并以移动OS系统、应用商店和智能移动终端为三角稳定结构的生态系统。 4、移动互联网技术的发展和苹果App Store竞争模式的成功,打破了市场原有的竞争格局和手段,使得过去靠单一产品参与市场竞争的模式成为过去,转而以一个大型企业为核心,诸多核心产品为纽带,进而由与产品相关联、跨行业的产业链组成的“应用商店生态系统圈”,参与市场竞争并具有持续性竞争优势。
[Abstract]:In terms of the concept and definition of a business ecosystem, it clearly shows the niche of the industry, enterprise or product in their respective ecosystems, Its competitive strategy should be formulated, perfected and implemented on the basis of a clear analysis of its position in the ecosystem and its own actual market situation. For example, the ecosystem of the telecom operator industry is made up of the main supplier (including the operator). Content and service providers, terminal equipment and systems integrators, demand agents and industry coordinators; in this ecosystem, the niche of each entity is different and the strategy is different, However, its final strategy is to co-evolve, perfect and obtain sustainable ecosystem competitiveness, and form a win-win or multi-win situation for each member of its ecosystem. In this paper, the review and analysis of literature and previous research results show that the research on the ecosystem competitive advantage of Apple App Store App Store is insufficient. This paper adopts case analysis, comparative study and SWOT method, through the successful cases of Apple App Store, Google, Samsung application store ecosystem, and the analysis and demonstration of Nokia OVI ecosystem failure, several conclusions are drawn: 1, Apple App Store application store ecosystem exists industry universality. 2. Apple's App Store App Store ecosystem competition not only has a profound impact on ICT1 companies, but also is gradually infiltrating into other industries, such as e-commerce, real estate, tourism and so on. 3. The core premise of an enterprise to do well in the application store model is to construct an independent ecosystem with a triangulated stable structure of mobile OS system and application store and intelligent mobile terminal. 4. The development of mobile Internet technology and the success of Apple's App Store competition mode have broken the original competition pattern and means of the market, and made the past model of relying on a single product to participate in the market competition become a thing of the past, with a large enterprise as the core. The application store ecosystem circle, which is composed of many core products, which is connected with the products and industry chain, participates in the market competition and has the sustainable competitive advantage.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.63

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