D公司新产品导入过程质量改善研究

发布时间：2018-04-20 07:30

本文选题：过程质量 + 新产品导入　；参考：《上海交通大学》2014年硕士论文

【摘要】：近几年来,由于IT科技及制造业的迅速发展,以及消费者的需求不断变化等因素,促使笔记本电脑产品升级换代速度加快,市场生命周期大大缩短。同时由于行业竞争激烈、利润变薄,而笔记本电脑新产品开发及生产过程又相对比较复杂,不少企业业务转型、运营战略调整,如与供应商的加强合作(比如外包),以期达到快速推出新产品抢占市场的同时降低运营成本。但是由于相关的流程、配套工作没有做出相应的调整导致新产品推出后因为质量问题不得不花费大量人力、物力和财力去解决,给企业造成损失。本文通过对电脑行业领先的D公司的案例,来研究如何在新形势下提高笔记本电脑新产品导入工作的过程质量。首先阐述了新产品开发导入流程以及质量现状;其次对新产品导入过程中存在的质量问题进行描述,并分析了质量问题的成因;然后针对质量问题及成因设计了新方案;最后通过实施和效果观察对新方案的有效性进行了验证。
[Abstract]:In recent years, due to the rapid development of IT technology and manufacturing industry, as well as the changing needs of consumers and other factors, the laptop products upgrade speed up, the market life cycle is greatly shortened. At the same time, due to the fierce competition in the industry and the thinning of profits, and the relatively complex development and production process of new notebook computers, many enterprises have transformed their business and adjusted their operation strategies. Such as enhanced cooperation with suppliers (such as outsourcing, to achieve the rapid introduction of new products to seize the market and reduce operating costs. But because of the related flow, the matching work did not make the corresponding adjustment after the new product was introduced, because of the quality problem had to spend a lot of manpower, material resources and financial resources to solve the problem, resulting in losses to the enterprise. This paper studies how to improve the process quality of the new product introduction of notebook computer under the new situation through the case of D Company which is the leading company in the computer industry. At first, the paper expounds the process of new product development and import and the present situation of quality, then describes the quality problems existing in the process of new product import, and analyzes the causes of the quality problems, and then designs a new scheme for the quality problems and causes. Finally, the effectiveness of the new scheme is verified by implementation and effect observation.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.671;F273.2

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