中联重科融资模式研究

发布时间：2018-04-20 13:46

本文选题：融资模式 + 资本结构　；参考：《湖南大学》2014年硕士论文

【摘要】：我国工程机械行业是国民经济的重要组成部分，为国家的基础设施建设提供了各种先进的产品。工程机械行业生产的产品大多属于重型机械，需要企业投入大量的资金以支撑其生产、经营和销售等各个环节。但是近年来随着国家对房地产行业等的调控，我国工程机械行业受到了巨大的影响，销售收入直线下降，进入了行业的寒冬时期，工程机械行业的发展面临着巨大的挑战。为了应对国内市场需求的萎缩，我国很多工程机械行业企业开始实施走出去的战略，寻求企业自身的发展。在这个过程中，工程机械行业的企业需要运用大量的资金来支撑企业海外市场的拓展，同时，工程机械行业本身就属于技术和资金密集型的产业，对资金的需求量比较大。因而工程机械行业企业在筹资过程中，需要合理的选择企业的融资模式、提高融资利用效率，争取为企业带来最大的经济效益。基于上述背景，本文采用案例研究的方法，以中联重科作为案例研究的对象。首先对相关的融资理论知识进行了梳理，如融资模式、资本结构和企业的盈利能力，，这些融资理论知识都是本文分析的基础。其次，本文着重分析了中联重科的几种重要融资方式，以及对通过这些融资方式形成的融资模式特点进行了分析总结，再分析此种融资模式下对企业资本结构和企业盈利能力的影响。最后，本文通过将中联重科与国内外同行业企业进行比较，得出中联重科在融资过程中存在着一些可取之处，同时也有存在着不足的地方，对于可取的措施值得国内同行业企业的学习和借鉴，而针对中联重科融资过程中的不足之处，笔者提出了相应的改进建议。
[Abstract]:China's construction machinery industry is an important part of the national economy, providing various advanced products for the country's infrastructure construction. Most of the products produced by the engineering machinery industry belong to the heavy machinery. A large number of funds are needed to support the production, operation and sales of the construction machinery industry. But in recent years, with the state of the house With the regulation of production industry and so on, China's construction machinery industry has been greatly affected, the sales revenue has fallen straight down, entering the cold winter of the industry, and the development of the engineering machinery industry is facing great challenges. In order to cope with the shrinking of the domestic market demand, many enterprises in China's engineering machinery industry begin to implement the strategy of going out and seek enterprises. In this process, the enterprises in the engineering machinery industry need to use a large amount of funds to support the expansion of the overseas market. At the same time, the engineering machinery industry itself belongs to the technology and capital intensive industry, and the demand for funds is relatively large. Therefore, in the process of financing, the engineering machinery industry needs to be reasonably selected. Choose the financing mode of enterprises, improve the efficiency of financing, and strive to bring the greatest economic benefits for enterprises.
Based on the above background, this paper uses the method of case study to take ZOOMLION as the object of the case study. First of all, the related financing theory knowledge is combed, such as financing model, capital structure and the profitability of the enterprise. The theoretical knowledge of these financing is the basis of this analysis. Secondly, this paper focuses on the analysis of the ZOOMLION. The important financing ways and the characteristics of financing mode formed through these financing modes are analyzed and summarized, and the influence of this financing mode on the enterprise capital structure and the profitability of the enterprise is analyzed. Finally, this paper compares the ZOOMLION with the domestic and foreign enterprises in the same industry, and draws a conclusion that ZOOMLION is in the process of financing. At the same time, there are some inadequacies, and the advisable measures are worth learning and learning from the enterprises of the same industry at home. In view of the shortcomings of the ZOOMLION financing process, the author puts forward some suggestions for improvement.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F406.72

【参考文献】