ERP在D文具企业实施中存在的问题与对策研究

发布时间：2018-04-21 04:24

本文选题：文具企业 + ERP　；参考：《宁波大学》2014年硕士论文

【摘要】：中国文具行业市场规模巨大,市场容量大约有1500亿元,美元折合250亿,而同时全球文具市场总量大约有2500亿美元,中国文具市场占全球文具市场总额的10%,D文具企业作为文具行业的龙头企业,近年来一直保持着20%以上的高速增长,新渠道、新业务模式给企业带来丰厚利润的同时也对企业的管理带来更高的要求,要求企业在一定的成本标准下灵活快速地适应市场的快速变化,以更好的产品、更有竞争力的价格、更短的交期和更满意的客户服务牢牢地掌控市场,然而D企业现有的生产经营模式对市场的反应越来越被动,因此D企业需要建立一套新的管理模式,把企业的人财物和信息等资源高质量、低成本、快速及时地转换为市场所需要的产品和服务。D公司决定实施SAP ERP系统来实现企业的战略转型,并在ERP项目实施之前实施管理咨询项目,本文通过大量的ERP和BPR的理论研究,以及行业竞争对手信息化现状研究也证明了D公司决策的必要性和有效性。由于D公司ERP实施的范围囊括集团整个“产供销人财物”,实施范围广、老系统复杂,困难和风险都非常的高,项目中很多问题都是一直以来困扰行业ERP实施的问题,这些问题解决的方式方法对同行业的ERP实施项目很有借鉴意义。本文从文具企业的业务特点出发,重点对“产品门类繁杂的产品管理”、“订单波动下的销售预测模型”、“多渠道情境下的销售价格体系和促销政策系统实现”和“订单多样化下的金税接口自动化处理”等四个问题进行阐述、分析,通过对问题产生的原因结合企业的业务流程及现状进行分析,在此基础上并对问题的解决方案进行了深入研究。最后,文章通过项目实施后的项目绩效评价证明了方案的有效性。第一章:绪论。主要系统阐述了本文的研究背景、研究的目的意义以及研究的主要思路、主要内容。从而揭示了本论文具有一定的研究价值。第二章:理论基础与国内外研究现状。阐述了ERP、BPR相关理论及国内外研究现状、应用现状,同时分析了贝发文具、晨光文具国内知名文具企业的信息化现状。第三章:D文具企业ERP实施现状及问题分析。首先,文章介绍了D企业的ERP项目背景,研发、生产、采购、销售、财务的业务现状,并在此基础上,对ERP实施中四个典型问题进行了详细阐述。第四章:D文具企业ERP实施中存在的重点问题的解决方案。首先介绍了D企业整体的ERP解决方案,在此基础上,对第三章提出的问题分别提出业务流程改造、技术实现的解决方案。第五章:解决方案及对策实施完成后的绩效评价。通过ERP上线6个月之后绩效评价,肯定了解决方案的有效性。第六章:总结展望。总结了方案研究的成果,并分析了研究的不足之处。
[Abstract]:China's stationery industry has a huge market, with a market capacity of about 150 billion yuan, equivalent to 25 billion US dollars, while the global stationery market is about 250 billion US dollars. As the leading enterprise in the stationery industry, the Chinese stationery market accounts for 10% of the total amount of the global stationery market. In recent years, the Chinese stationery market has maintained a rapid growth of more than 20%. New channels. The new business model not only brings huge profits to the enterprise, but also brings higher requirements to the management of the enterprise. It requires the enterprise to adapt to the rapid changes of the market flexibly and quickly under a certain cost standard, in order to better products and more competitive prices. Shorter delivery time and more satisfactory customer service firmly control the market. However, the existing production and management mode of enterprise D is becoming more and more passive to the market, so enterprise D needs to establish a new management model. The company decides to implement the SAP ERP system to realize the strategic transformation of the enterprise by transforming the human property and information resources of the enterprise into the products and services needed by the market quickly and in a timely manner with high quality, low cost and so on. And before the implementation of ERP project management consulting project, this paper through a large number of ERP and BPR theory research, as well as industry competitors information status study also proved the necessity and effectiveness of D company decision-making. As the scope of ERP implementation in Company D covers the whole "production, supply, sales and property" of the Group, it has a wide scope of implementation, the old system is complex, difficulties and risks are very high, and many problems in the project are problems that have been puzzling the implementation of ERP in the industry. The ways and means of solving these problems are of great significance to the ERP implementation projects in the same industry. Based on the business characteristics of stationery enterprises, this paper focuses on "Product Management with complicated Product categories" and "sales forecasting Model under order fluctuation". The four problems of "the realization of sales price system and sales promotion policy system under the multi-channel situation" and "the automation of gold tax interface under the diversification of orders" are expounded and analyzed. Based on the analysis of the cause of the problem and the business process and current situation of the enterprise, the solution of the problem is studied deeply. Finally, the effectiveness of the project is proved by the project performance evaluation after the implementation of the project. Chapter one: introduction. The research background, the purpose and significance, the main ideas and main contents of this paper are systematically expounded. Thus, it is revealed that this paper has certain research value. The second chapter: the theoretical basis and domestic and foreign research status. This paper expounds the relevant theory of ERPU BPR, the present situation of research and application at home and abroad, and analyzes the information status of the famous stationery enterprises in China, such as Beifa Stationery and Chenguang Stationery. The third chapter analyzes the status quo and problems of ERP implementation in D Stationery Enterprise. Firstly, the paper introduces the background of ERP project, research and development, production, purchase, sales and finance of D enterprise, and on the basis of this, describes four typical problems in the implementation of ERP in detail. Chapter four: the solution of the key problems in the implementation of ERP in D Stationery Enterprise. Firstly, the ERP solution of D enterprise is introduced. On this basis, the solutions of business process transformation and technical realization are put forward for the problems raised in the third chapter. Chapter 5: performance evaluation after the implementation of solutions and countermeasures. The effectiveness of the solution is confirmed by ERP performance evaluation after 6 months. Chapter six: summary and Prospect. The results of the project research are summarized, and the shortcomings of the research are analyzed.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8;F270.7

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