通辽东风悦达起亚4S店汽车备件分类优化模型与订货决策研究

发布时间：2018-04-21 06:17

本文选题：汽车备件 + 库存控制　；参考：《吉林财经大学》2014年硕士论文

【摘要】：随着消费者对汽车需求的迅速增长，汽车由最开始的奢侈消费品逐步变为了普通消费品，汽车销售量的增加必然会推动汽车售后服务市场的迅猛发展。目前，，汽车售后服务不仅是企业主要的获利部分，也是汽车4S店实行差异化战略来争取客户的主要手段，因此如何降低汽车售后服务的成本、增加利润成为了汽车企业制胜的关键。本文将通过对通辽东风悦达起亚4S店汽车备件库存的控制研究，对汽车备件管理的现状进行分析并研究存在问题，做出分类优化模型和订货决策，帮助通辽东风悦达起亚4S店提升售后备件服务水平，降低库存成本，提高市场竞争力。全文分六章，第一章阐述研究背景、国内外的研究现状分析、研究方法和研究思路；第二章对库存管理相关理论综述，阐明本文理论基础；第三章对通辽东风悦达起亚4S店汽车备件库存现状及存在问题进行分析并找出成因；第四章基于通辽东风悦达起亚4S店汽车备件库存现状研究其备件分类优化模型；第五章制定通辽东风悦达起亚4S店汽车备件订货决策；第六章做出结论，总结本文局限性并对未来发展研究做出展望。本文主要的创新点是在结合通辽市的小城市经济背景上，从单个汽车4S店的角度出发，将AHP分析法与ABC分类法有机结合，对汽车4S店的单级库存的分类提出新的优化方法，同时在优化的分类结果基础之上，制定了汽车备件相应类别的订货决策，从而找到提升中小型汽车4S店市场竞争力的办法。本论文通过定性计算，验证了上述模型和决策的科学性、合理性和适用性，力求解决了通辽东风起亚4S店的实际问题，并产生一定效益。
[Abstract]:With the rapid growth of consumers' demand for automobiles, the automobile has gradually changed from the first luxury consumer to the ordinary consumer goods, and the increase of automobile sales will inevitably promote the rapid development of the automobile after-sales service market. At present, automobile after-sales service is not only the main profit part of the enterprise, but also the main means for automobile 4S store to carry out differentiation strategy to win customers. Therefore, how to reduce the cost of automobile after-sales service, Increasing profits has become the key to the success of auto companies. Through the research on the inventory control of spare parts in Dongfeng Yueda Kia 4Sdian in Tongliao, this paper analyzes the present situation of spare parts management, studies the existing problems, and makes the classification optimization model and ordering decision. To help Tongliao Dongfeng Yueda Kia 4 Shop improve after-sale spare parts service level, reduce inventory costs, improve market competitiveness. This paper is divided into six chapters. The first chapter describes the research background, the current research situation at home and abroad, the research methods and research ideas, the second chapter summarizes the relevant theories of inventory management, clarifies the theoretical basis of this paper. The third chapter analyzes the present situation and existing problems of automobile spare parts inventory in Dongfeng Yueda Kia 4Sdian in Tongliao, and finds out the cause of formation, the fourth chapter studies the classification and optimization model of spare parts based on the inventory status of Dongfeng Yueda-4Sdian in Tongliao Dongfeng Yueda. In the fifth chapter, we make the decision of ordering spare parts in Dongfeng Yueda Kia 4Sdian in Tongliao. Chapter 6 draws a conclusion, summarizes the limitations of this paper and makes a prospect for the future research. The main innovation of this paper is to combine the economic background of small cities in Tongliao City, from the point of view of single automobile 4S shop, combine the AHP analysis method with ABC classification method organically, and put forward a new optimization method to the single level inventory classification of automobile 4S store. At the same time, on the basis of the optimized classification results, the ordering decision of the corresponding category of automobile spare parts is made, so as to find a way to enhance the market competitiveness of the small and medium-sized automobile 4S stores. Through qualitative calculation, this paper verifies the scientific nature, rationality and applicability of the above model and decision making, and tries to solve the practical problems of Dongfeng Kia 4Sdian in Tongliao and produce certain benefits.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.471

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