吉利控股收购沃尔沃汽车的战略需求与实践分析

发布时间：2018-04-21 13:09

本文选题：沃尔沃汽车 + 战略目标　；参考：《对外经贸实务》2015年05期

【摘要】：正在中国经济快速发展的带动下,中国企业海外扩张步伐加快。其中,通过海外并购方式实现跨国经营的案例越来越多。在这些海外并购案例中,大多数中国企业的战略目标都是通过并购获得国外知名品牌、技术和管理经验,从而提升产品附加值,打入国际主流市场,更好地实现"走出去"战略。然而,在海外并购交易完成后,能否达到这些战略目标,还取决于后期品牌的整合、管理模式的选择、企业文化的融合与技术协同效应的发挥。有鉴于此,本文
[Abstract]:Driven by the rapid development of China's economy, Chinese enterprises have accelerated their overseas expansion. Among them, there are more and more cases through overseas M & A to realize transnational operation. In these overseas M & A cases, the strategic goal of most Chinese enterprises is to gain foreign well-known brands, technology and management experience through mergers and acquisitions, thereby enhancing the added value of products and entering the mainstream international market. Better realize the "going out" strategy. However, whether these strategic objectives can be achieved after the completion of overseas M & A still depends on the later brand integration, the choice of management mode, the integration of corporate culture and the exertion of technological synergy. In view of this, this article
【作者单位】：兰州商学院;
【基金】：国家自然科学基金重点项目“制度环境;公司财务政策选择和动态演化研究”(71232004)、国家自然科学基金面上项目“产权控制路径下的资本投资与配置效率研究”(71172082)
【分类号】：F426.471;F271

【相似文献】