论S公司市场部非生产性采购的成本管理

发布时间：2018-04-21 13:57

本文选题：非生产性采购 + 采购策略　；参考：《复旦大学》2014年硕士论文

【摘要】：在这个经济处于下行的周期内,诸多全球500强公司开始重视非生产性采购,纷纷设立了独立的采购部门,负责购买销售、市场,公关、行政、人事、研发、IT、工程等部门日常所需的物料和服务。本文以S(中国)投资有限公司为背景,以降低市场部非生产性采购总成本为目标,概述了非生产采购的基本理论和发展,以及采购成本管理的主要方法,通过运用5W2H法分析市场部非生产性采购的现状与特点,归纳总结其中的四大问题点。降低市场部非生产性采购总成本需提高采购人员在日常工作中的投资回报率、提高工作效率,同时,确保采购行为的合规性。本文详细阐述了如何通过优化采购政策、重塑采购流程、实施战略采购、整合现有供应商、制定供应商评估体系和选择标准、加强供应商管理,以及强化部门员工的培训和内部沟通,从而确保在跨部门的沟通与合作中,能高效有序地开展工作。最终实现降低总采购成本的目标。近年来全球经济发展的不明朗性,致使越来越多的公司将引入非生产性采购的理念,通过加强企业经营成本的管理与控制,进一步的增强企业自身的竞争力。
[Abstract]:During this economic downturn, many of the top 500 companies around the world began to attach importance to non-productive procurement, setting up independent purchasing departments responsible for purchasing sales, marketing, public relations, administration and personnel. Research and development of ITT, engineering and other daily needs of materials and services. In this paper, with the background of S (China) Investment Co., Ltd., with the aim of reducing the total cost of non-productive purchasing in market department, the basic theory and development of non-production purchasing and the main methods of purchasing cost management are summarized. By using 5W2H method to analyze the current situation and characteristics of non-productive purchasing in marketing department, four problems are summarized. In order to reduce the total cost of unproductive purchasing in market department, it is necessary to improve the return on investment and efficiency of purchasing staff in their daily work, and to ensure the compliance of purchasing behavior. This paper describes in detail how to strengthen supplier management by optimizing procurement policy, reshaping procurement process, implementing strategic procurement, integrating existing suppliers, formulating supplier evaluation system and selection criteria. And strengthen staff training and internal communication, so as to ensure cross-departmental communication and cooperation, efficient and orderly work. Ultimately achieve the goal of reducing total procurement costs. In recent years, the uncertainty of the global economic development has led more and more companies to introduce the concept of non-productive procurement, through strengthening the management and control of business costs, to further enhance the competitiveness of enterprises themselves.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F416.72

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