胜利油田孚瑞特石油装备（集团）公司发展战略研究

发布时间：2018-04-25 06:14

本文选题：外部分析 + 内部分析　；参考：《中国石油大学(华东)》2014年硕士论文

【摘要】：胜利油田孚瑞特石油装备(集团)有限责任公司是国内比较知名的石油装备制造和油田工程服务公司,也是胜利油田钻采装备配套产品的主要生产厂家之一。2005年伴随中国石化集团的改革进程,企业被推向市场,原来受内部市场保护的地位遭受到威胁,受到许多民营厂家的强烈冲击,企业的产品结构问题,战略发展思路不清晰的问题日渐突出,特别在2008年的全球金融危机爆发后,公司内外部矛盾越来越多,企业经营较改制后,虽然上了一个新的台阶,但距现代化企业的差距并没有缩短。因此,企业如何针对激烈的市场竞争环境通过产品结构战略性规划调整,逐步做大做强,是企业面临的当务之急。本文通过调查研究该公司实际情况,针对该企业原来产品结构和运营所存在的弊端,运用战略管理所学知识,对企业外部环境和内部因素进行分析,探索该企业产品结构调整的新方向,逐步形成自己的核心竞争力,使企业在面临激烈市场竞争的情况下能先生存后发展,再做大做强。通过评价得出产业结构进行调整的依据和发展方向,制订正确的企业战略,进行资源合理分配,实施科学决策和管理,对公司存活和发展都具有重要意义。
[Abstract]:Shengli Oil Field Ferritt Petroleum equipment (Group) Co., Ltd. is a well-known oil equipment manufacturing and oil field engineering service company in China. It is also one of the major manufacturers of auxiliary products for drilling and production equipment in Shengli Oilfield. With the reform process of Sinopec in 2005, enterprises were pushed to the market, and the position of being protected by the internal market was threatened. Under the strong impact of many private manufacturers, the problems of product structure and unclear strategic development have become increasingly prominent. Especially after the global financial crisis broke out in 2008, there are more and more internal and external contradictions. Although the management of enterprises has advanced to a new level, the gap from modern enterprises has not been shortened. Therefore, it is urgent for enterprises to adapt to the fierce market competition environment by strategic planning adjustment of product structure and gradually becoming bigger and stronger. Through investigating and studying the actual situation of the company, aiming at the malpractice of the original product structure and operation of the enterprise, this paper analyzes the external environment and internal factors of the enterprise by using the knowledge of strategic management. This paper explores the new direction of the product structure adjustment of the enterprise, and gradually forms its own core competitiveness, so that the enterprise can survive first and then develop in the face of fierce market competition, then make it bigger and stronger. It is of great significance for the survival and development of the company to draw up the correct enterprise strategy, to allocate the resources reasonably, to carry out scientific decision making and management through the evaluation of the industrial structure adjustment and development direction.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272

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