新能源汽车公众市场扩散影响因素的实证分析——基于TAM-IDT理论

发布时间：2018-04-26 10:11

本文选题：新能源汽车 + 消费者　；参考：《大连理工大学学报(社会科学版)》2015年03期

【摘要】：新能源汽车公众消费市场的扩散,是其产业发展的关键。文章整合技术接受理论(TAM)及创新扩散理论(IDT),从消费者个体因素、产品接口因素2个维度来分析构建了影响消费者新能源汽车采用行为的理论模型,以此来探讨新能源汽车公众市场扩散的机制。通过网络与实地调查的方式收集了292份有效问卷,并利用结构方程模型(SEM)进行实证分析。结果表明,消费者对产品的感知有用性和感知易用性、消费者创新性、社群归属及结构性保障因素对公众新能源汽车采用具有显著正向影响。证明该模型能很好地解释消费者对新能源汽车采用过程所具有的基本规律,并据此提出了促进我国新能源汽车产业发展的建议。
[Abstract]:The diffusion of the new energy automobile public consumption market is the key to the development of its industry. Based on the integration of technology acceptance theory (TAM) and innovation diffusion theory (IDT), this paper analyzes and constructs the theoretical model of consumer's new energy vehicle adoption behavior from two dimensions of consumer individual factor and product interface factor. In order to explore the new energy vehicle public market diffusion mechanism. 292 valid questionnaires were collected through network and field investigation, and the structural equation model (SEM) was used to carry out empirical analysis. The results show that consumer perception of usefulness and ease of use of products, consumer innovation, community ownership and structural security factors have significant positive effects on public adoption of new energy vehicles. It is proved that the model can explain the basic law of the process of new energy automobile adoption by consumers, and some suggestions are put forward to promote the development of new energy automobile industry in China.
【作者单位】：天津理工大学管理学院;
【基金】：国家自然科学基金青年项目:“网店环境线索对消费者愉快和唤知情感影响效应研究”(71302004) 天津市教委社会科学重大资助项目:“民生工程的边界失谐治理研究:设计创新常态化视角”(2012ZD32) 天津市科技发展战略研究计划项目:“工程设计创新助推科技优势转化为产业优势的路径研究”(13ZLZLZF04800)
【分类号】：F426.471

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