DZ 4S店项目投资及经营策划研究

发布时间：2018-04-27 06:07

本文选题：4S店 + 可行性分析　；参考：《西南交通大学》2014年硕士论文

【摘要】：自改革开放以来,我国经济得到了持续快速发展,居民的消费水平逐渐提高,汽车已经逐渐成为城市居民的必需品。我国汽车协会的统计数据表明,2013年全国汽车的销量为2198.41万辆,相比2012年增加13.9%,汽车销量位居全球第一,并在未来继续保持增长趋势。汽车产业已成为国民经济中的重要产业。汽车4S店提供了包括汽车维修、销售顾问,配件管理以及保险与理赔等方面的专业服务,是整个汽车产业链的重要组成部分,将是最具发展前景的行业之一。在此背景下汽车4S店将是一个重要的投资方向,本文以DZ 4S店项目为具体研究对象,对项目投资可行性及经营策划展开详细研究。首先对项目可行性研究的相关理论进行阐述,对其相关理论和方法回顾。其次是对项目可行性具体研究,包括对项目的基本情况进行全面阐述,项目的规模和内容,项目的区位条件与项目建设的必要条件；项目建设的市场前景预测；项目融资建设保障分析,从项目的资金需求估算、项目的融资方案及股份组成、资金投入计划和项目的建设保障等几个方面展开研究。对项目的经营管理详细策划,从公司的经营宗旨和理念、经营可行性、管理模式及盈利模式等几个方面展开分析；项目的经济效益评估,对计算的参数及价格进行确定,并对成本费用和营业收入进行估算,据此得出相关的财务报表,并根据财务报表对项目的经济效益进行预测。最后是根据具体分析得出的结论。本文的研究对该项目具体的投资决策具有重要的现实指导意义,并对未来经营管理提供了具体措施。同时,本文对于汽车4S店项目可行性分析的方法对该行业进行可行性分析具有一定的借鉴意义。
[Abstract]:Since the reform and opening up, China's economy has been sustained and rapid development, the level of consumption of residents has gradually improved, the automobile has gradually become a necessity for urban residents. The number of cars sold in 2013 was 21.9841 million, 13.9 percent more than in 2012, the country's auto association said, ranking first in the world and continuing to grow in the future. Automobile industry has become an important industry in the national economy. Auto 4S store provides professional services including auto maintenance, sales consultant, spare parts management, insurance and claim settlement and so on. It is an important part of the whole automobile industry chain and will be one of the most promising industries. Under this background, the automobile 4S shop will be an important investment direction. This paper takes DZ4Sshop project as the concrete research object, carries on the detailed research to the project investment feasibility and the management plan. Firstly, the related theories of project feasibility study are expounded, and the relevant theories and methods are reviewed. Secondly, the feasibility of the project is studied, including the basic situation of the project, the size and content of the project, the location conditions of the project and the necessary conditions of the project construction, the market prospect forecast of the project construction; The analysis of project financing construction security is carried out from several aspects, such as project capital demand estimation, project financing scheme and share composition, capital investment plan and project construction guarantee, and so on. Detailed planning and management of the project, from the company's business purposes and concepts, operational feasibility, management model and profit model, and other aspects of the analysis, evaluation of the economic benefits of the project, to determine the calculated parameters and prices, The cost cost and operating income are estimated, based on which the related financial statements are obtained, and the economic benefits of the project are forecasted according to the financial statements. Finally, according to the concrete analysis of the conclusion. The research in this paper has important practical significance for the investment decision of the project, and provides concrete measures for the future management. At the same time, this paper has some reference significance for the feasibility analysis of automobile 4Shop project.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F274

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