考虑质量改善的二手产品保修定价策略研究

发布时间：2018-05-08 10:16

本文选题：质量改善 + 二手产品　；参考：《东北大学》2014年硕士论文

【摘要】：产品保修与企业利润息息相关,并且应用范围越来越广泛,在学术界以及实际生活中都受到极高的关注。目前保修问题相关研究大多针对新产品,对二手产品的关注较少。伴随二手产品市场的迅猛发展,其交易过程中存在的问题也显而易见——出现故障时,消费者维权困难,导致消费者购买意愿降低,可见保修服务已经成为制约二手产品市场发展的重要因素之一。现有二手产品保修定价策略主要从一维角度考虑,不能满足产品多样化保修需求。众所周知,二手产品具有使用历史、质量不确定性等特性,因此针对二手产品特性制定合理保修策略成为亟待解决的问题。本文在已有研究成果基础上,针对制造商回收再销售二手产品并为其提供保修的问题,将二手产品质量改善策略与保修定价问题相结合,首先,从一维保修(即保修期)角度,构建了制造商总利润模型。运用最优化方法,以制造商利润最大化为目标,研究二手产品最优质量改善强度以及最优保修定价问题。通过对制造商是否考虑质量改善的两种策略下总利润之间的比较分析,证明考虑改善策略可以有效降低制造商总成本进而增加其总利润。其次,在一维保修问题的基础上,进一步考虑消费者使用强度,构建制造商二维保修的总利润模型。得到基于消费者差别使用强度的最优保修定价策略。通过算例分析验证了模型的有效性以及结论的正确性,并为模型的实际应用提供参考。
[Abstract]:Product warranty is closely related to enterprise profit, and its application scope is more and more extensive. At present, most of the research on warranty is aimed at new products, and little attention is paid to second-hand products. With the rapid development of the second-hand product market, the problems in its trading process are also obvious-in the event of failure, consumers have difficulty in safeguarding their rights, leading to a decrease in consumers' willingness to buy. It can be seen that warranty service has become one of the important factors restricting the development of second-hand products market. The existing second-hand product warranty pricing strategy is mainly considered from one-dimensional angle and can not meet the demand of diversified warranty. As we all know, second-hand products have the characteristics of history of use and uncertainty of quality, so it is an urgent problem to establish a reasonable warranty strategy for second-hand products. In this paper, based on the existing research results, aiming at the problem of the manufacturer recycling and reselling second-hand products and providing warranty for them, this paper combines the second-hand product quality improvement strategy with the warranty pricing problem. Firstly, from the perspective of one-dimensional warranty (i.e. warranty period), The total profit model of manufacturer is constructed. With the aim of maximizing the manufacturer's profit, the optimal quality improvement strength and the optimal warranty pricing of second-hand products are studied by using the optimization method. Through the comparison and analysis of the total profit between the two strategies whether the manufacturer considers the quality improvement, it is proved that considering the improvement strategy can effectively reduce the total cost of the manufacturer and increase its total profit. Secondly, on the basis of one-dimensional warranty problem, the total profit model of manufacturer's two-dimensional warranty is constructed by considering the consumer's using intensity. The optimal warranty pricing strategy based on the consumer's different usage intensity is obtained. The validity of the model and the correctness of the conclusion are verified by an example, and a reference is provided for the practical application of the model.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471

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