电动汽车产业发展策略研究

发布时间：2018-05-08 16:49

本文选题：电动汽车 + 生命周期　；参考：《河北联合大学》2014年硕士论文

【摘要】：能源和环境危机使人们越发重视可持续发展这条道路，作为喝油和排放大户的汽车产业成为了被关注的焦点，在汽车产业转型的过程中，，世界各国都认同电动汽车这一发展方向。从全球来看，电动汽车产业近年来发展迅速，美国、日本、欧洲的产量和销量几乎成倍增长，这不仅得益于政府的大力支持，更离不开企业的积极研发，从质量和服务上俘获消费者的“芳心”。我国电动汽车产业站在国际的跑道上，要想在众多竞争者中脱颖而出，首先要认清自己位置，抓主要矛盾，逐一攻克，这样才能在胸有成竹中“弯道超车”。文献显示大部分关于电动汽车产业的研究是阐述发展该产业对经济社会具有重要意义，产业示范推广阶段应采取的运营模式以及对该产业的前景展望、发展对策分析，鲜有从企业角度进行分析的研究。对产业发展规律的认识和把握直接关乎产业的未来发展，清楚认识电动汽车产业所处生命周期阶段，因时制宜，企业与政府及时采取相应策略，才能在电动汽车未来的发展道路上抢占先机。论文运用企业策略性行为、产业政策、产业生命周期等理论，首先对电动汽车发展历程和分类进行了介绍，在此基础上对国内外电动汽车产业发展概况以及主要国家和地区电动汽车产业发展经验进行总结分析；其次，对我国电动汽车产业所处发展阶段进行了明确定位，得出了我国电动汽车产业处在产业形成期这一结论，并基于这一现状分析了当前我国电动汽车产业的技术经济特点；最后通过建模从企业和政府两个层面对我国电动汽车产业今后发展过程中企业的经营策略和政府的支持策略进行研究。
[Abstract]:The energy and environmental crisis has made people pay more attention to the road of sustainable development, as the focus of attention. In the process of the transformation of the automobile industry, all the countries all over the world agree with the development direction of electric vehicles. From the global point of view, the electric automobile industry has developed rapidly in recent years, the United States, Japan, Europe. The output and sales of the continent have almost doubled, not only due to the strong support of the government, but also the active R & D of the enterprises and the "heart" of capturing consumers from quality and service. One by one conquering, so that we can "overtake" in a confident way.
The literature shows that most of the research on the electric vehicle industry is of great significance to the development of the industry for the economy and society. The operation mode should be adopted in the stage of industrial demonstration and promotion, the prospect of the industry, and the analysis of development countermeasures. It is closely related to the future development of the industry, and a clear understanding of the life cycle of the electric vehicle industry, and the timely adoption of corresponding strategies by enterprises and the government in order to seize the opportunity in the future development of electric vehicles.
Based on the theory of strategic behavior, industrial policy and industrial life cycle, the paper first introduces the development process and classification of electric vehicles. On this basis, the development of electric vehicle industry at home and abroad as well as the development experience of electric vehicle industry in major countries and regions is summarized and analyzed. Secondly, the production of electric vehicles in China is made. The development stage of the industry is clearly defined, and the conclusion is drawn that the electric vehicle industry in China is in the period of industrial formation. Based on this situation, the technical and economic characteristics of the electric motor industry in China are analyzed. Finally, the enterprise and the government are modeled from the two layers of the enterprise and the government to face the enterprise in the process of the future development of the electric vehicle industry in our country. The management strategy and the government's support strategy are studied.

【学位授予单位】：河北联合大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471

【参考文献】