ZY酒厂配送中心选址问题研究

发布时间：2018-05-10 12:44

本文选题：配送中心 + 选址　；参考：《河南科技大学》2014年硕士论文

【摘要】：经济全球化和市场信息化的快速发展给当今世界带来一系列翻天覆地的变化，企业经营已经不再局限于地区范围内，其外延已扩展至全国甚至世界各个国家和地区。经济的发展离不开便捷的运输方式，物流作为生产与销售最重要的纽带，其地位与作用不可小觑。企业的经营离不开繁复的物流活动，而配送作为企业物流活动中最重要的组成部分，其运行正常与否直接关系到企业的生存发展。本文介绍了配送中心的相关理论，分析了葡萄酒厂配送中心选址的原则和影响因素，结合ZY酒厂实际，对现有的配送中心现状进行分析，得出其配送中心最大储存容量已经无法满足客户的需求，市内销售点分布不合理，，配送中心采用的选址方案非最优，增加运输成本等问题。本文提出了ZY酒厂配送系统优化的解决思路，由于ZY酒厂在本地的葡萄酒市场有绝对优势的市场份额，因此在烟台市设置一个小型配送中心服务于本地市场，通过建模来验证企业目前的做法是否合理。针对ZY酒厂配送中心遍布全国三十多个省市的问题，我们考虑在烟台市内建立几个交通便利的配送中心来服务于全国市场。针对ZY酒厂在烟台市区域目标市场进行配送中心选址的情况，本文利用重心法建立了基于服务水平的单一配送中心选址模型，得出结论：ZY酒厂在烟台市内无需建立新的配送中心，而直接将ZY酒厂本身作为集生产、销售、配送为一体的综合性企业，实现在烟台市内的酒类生产与配送。针对ZY酒厂面向全国市场进行配送中心选址的情况，本文利用0-1规划模型法建立了ZY酒厂多选址配送中心模型，并运用Lingo8.0对模型进行计算求解，得出结论：面向全国开展业务时，需要在烟台市建设三个配送中心。
[Abstract]:The rapid development of economic globalization and market informatization has brought a series of earth-shaking changes to the world today. Enterprise management is no longer confined to the regional scope, and its extension has been extended to all countries and regions of the whole country and even the world. The development of economy can not be separated from convenient transportation mode. Logistics, as the most important link between production and sale, can not be underestimated. The management of enterprises can not be separated from complicated logistics activities. As the most important part of enterprise logistics activities, the operation of distribution is directly related to the survival and development of enterprises. This paper introduces the relevant theory of distribution center, analyzes the principles and influencing factors of the location of distribution center of winery, and analyzes the present situation of distribution center in combination with the actual situation of ZY distillery. It is concluded that the maximum storage capacity of the distribution center can no longer meet the needs of customers, the distribution of points of sale in the city is unreasonable, the location scheme adopted by the distribution center is not optimal, and the transportation cost is increased. This paper puts forward the solution to optimize the distribution system of ZY distillery. Because ZY winery has an absolute dominant market share in the local wine market, it has set up a small distribution center in Yantai to serve the local market. By modeling to verify whether the current practice of the enterprise is reasonable. In view of the problem of ZY winery distribution center in more than 30 provinces and cities in China, we consider establishing several convenient distribution centers in Yantai to serve the national market. Aiming at the location of distribution center of ZY distillery in the regional target market of Yantai, this paper establishes a single distribution center location model based on service level by using the center of gravity method. It is concluded that there is no need to establish a new distribution center in Yantai, but ZY distillery itself is regarded as a comprehensive enterprise which integrates production, sale and distribution to realize the production and distribution of alcohol in Yantai. Aiming at the location of distribution center of ZY distillery facing the national market, the model of multi-location distribution center of ZY winery is established by using 0-1 programming model, and the model is solved by Lingo8.0. Conclusion: it is necessary to construct three distribution centers in Yantai city.
【学位授予单位】：河南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252;F426.82

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