DH能源股份有限公司发展战略研究

发布时间：2018-05-10 21:58

本文选题：发展战略 + 企业发展战略　；参考：《南京理工大学》2014年硕士论文

【摘要】：DH能源股份有限公司是一家从LPG国际贸易业务起步的民营上市公司,论文以企业的发展战略为研究对象,在战略理论的指导下,综合运用了文献研究、调查分析等方法,对DH能源公司进行了较为深入的研究。通过分析企业的外部环境、行业的前景以及市场竞争状况,发现外部环境可能带来的市场机遇和威胁。通过研究企业发展的历程、拥有的资源以及企业长期积累的核心竞争能力,总结了企业可能拥有的市场竞争优势与存在的劣势。综合企业拥有的内部优势与劣势以及面临的外部机遇与威胁,基于企业的创业追求,提出了DH能源股份有限公司“烷烃资源综合运营商”的战略目标和“市场细分条件下纵向一体化”的总体发展战略。结合DH能源股份有限公司目前的经营现状,为实施细分市场条件下的纵向一体化战略、实现烷烃资源综合运营商的战略目标,论文最后提出了企业必须从组织保障、人力资源保障、融资渠道保障以及企业文化保障等方面入手,确保企业总体战略的实施和战略目标的实现。
[Abstract]:Dh Energy Co., Ltd. is a private listed company which starts from the international trade business of LPG. This paper takes the development strategy of enterprises as the research object, under the guidance of the strategy theory, synthetically uses the literature research, the investigation and analysis and so on. The DH energy company is studied deeply. By analyzing the external environment of the enterprise, the prospect of the industry and the market competition, the paper finds out the market opportunities and threats that the external environment may bring. By studying the course of enterprise development, the resources and the core competence accumulated for a long time, this paper summarizes the market competitive advantages and disadvantages that enterprises may have. The internal advantages and disadvantages and the external opportunities and threats faced by the integrated enterprises are based on the entrepreneurial pursuit of the enterprises. This paper puts forward the strategic goal of DH Energy Co., Ltd. "Comprehensive operator of alkane resources" and the overall development strategy of "vertical integration under the condition of market segmentation". Combined with the present management situation of DH Energy Co., Ltd., in order to implement the vertical integration strategy under the condition of subdivision market, and realize the strategic goal of the comprehensive operator of alkane resources, the paper finally puts forward that the enterprise must guarantee from the organization. In order to ensure the implementation of the overall strategy and the realization of the strategic goal, human resources, financing channels and corporate culture are guaranteed.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.2

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