扬州毛绒玩具电子商务交易平台的构建研究

发布时间：2018-05-18 10:15

本文选题：毛绒玩具 + 交易　；参考：《中国商论》2015年36期

【摘要】：李克强总理在政府工作报告中提出:"制定‘互联网+’行动计划,推动移动互联网、云计算、大数据、物联网等与现代制造业结合,促进电子商务、工业互联网和互联网金融健康发展,引导互联网企业拓展国际市场。""互联网+"被定为社会经济发展的助推剂后,各行各业都依托互联网平台,借助网络来寻找新的突破点。毛绒玩具是扬州的特色产业,无论是产品还是行业交易平台,其发展相对落后。本文主要分析扬州毛绒玩具企业和国内外大型毛绒玩具集团相比竞争力薄弱的原因,并且按照不同的地理位置和企业实际情况将毛绒玩具划分为不同的企业群,探讨毛绒玩具群建立电子交易平台的环境和具体步骤,分析建立电子交易平台的意义,同时提出建立物流配送中心来改善传统物流配送环境的具体情况。
[Abstract]:In his report on the work of the government, Prime Minister Li Keqiang put forward: "to develop an action plan for the 'Internet of Internet', to promote the integration of mobile Internet, cloud computing, big data, Internet of things with modern manufacturing, and to promote e-commerce. The healthy development of the industrial Internet and Internet finance will guide Internet enterprises to expand the international market. " The Internet has been regarded as a booster for social and economic development, and all kinds of industries rely on Internet platform to find new breakthrough points. Plush toy is the characteristic industry of Yangzhou, whether it is product or trade platform, its development is relatively backward. This paper mainly analyzes the reasons why Yangzhou plush toy enterprises have weak competitiveness compared with large plush toy groups at home and abroad, and divides plush toys into different enterprise groups according to different geographical location and actual situation of enterprises. This paper discusses the environment and concrete steps of establishing electronic trading platform for plush toy group, analyzes the significance of setting up electronic trading platform, and puts forward the concrete situation of establishing logistics distribution center to improve the traditional logistics distribution environment.
【作者单位】：扬州工业职业技术学院;
【分类号】：F426.8;F724.6

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