烟草行业“工商零”协同发展研究

发布时间：2018-05-20 05:33

本文选题：烟草专卖 + 协同发展　；参考：《华中科技大学》2014年硕士论文

【摘要】：我国目前对烟草行业实行国家专卖制度，且由于烟草制品的特殊性，烟草行业的产品、产量、价格和营销都受国家计划和控制，这就使烟草行业的市场化程度较低。工业企业、商业企业、零售终端作为我国烟草行业的三主体，其三者的协同度直接关系到在现存体制下行业整体的发展水平。提高“工商零”三者协同度，一方面可降低行业的制度成本和交易成本，，一方面可提高行业整体竞争力。因此，国家烟草总局将“促进工商零协同发展”作为行业发展的战略导向之一，这也是本文写作的重要意义。本文在大量实地调研的基础上，结合对现有文献的研究，对我国烟草行业“工商零”协同的现状和问题进行了分析，并提出了促进“工商零”协同发展的思路和策略。首先，本文分析了烟草行业工商零协同发展研究的背景和研究意义，从理论基础和行业改革、发展现状方面对现有文献进行了梳理。然后分析了烟草行业工业企业、商业企业的发展演变历程，从交易成本、资源配置、行业竞争力等方面阐述了烟草行业工商零协同发展的重要意义，并对烟草行业协同发展的特点进行了分析。进而从我国烟草业管理体制、工商零三主体发展程度及行业建设等方面，深入分析了我国烟草行业工商零协同发展的问题和难点。同时以“中华”卷烟品牌为例，对中华卷烟品牌的工商零协同进行了分析。最后针对上述分析揭示的问题和难点，从物流协同、信息协同、营销协同、人才队伍建设及体制改革等方面研究提出了促进我国烟草行业工商零协同发展的基本思路和策略。
[Abstract]:Because of the particularity of tobacco products, the products, output, price and marketing of tobacco industry are controlled by the national plan and control, which makes the marketization of tobacco industry low. Industrial enterprises, commercial enterprises and retail terminals are the three main bodies of the tobacco industry in China. The degree of synergy among them is directly related to the overall development level of the industry under the existing system. On the one hand, it can reduce the system cost and transaction cost of the industry, on the other hand, it can improve the overall competitiveness of the industry. Therefore, the State Administration of Tobacco regards "promoting the Zero Synergetic Development of Industry and Commerce" as one of the strategic directions of the industry development, which is also the important significance of the writing of this paper. On the basis of a large number of field investigations and research on the existing literature, this paper analyzes the present situation and problems of "industrial and commercial zero" coordination in China's tobacco industry, and puts forward some ideas and strategies to promote the "industrial and commercial zero" coordinated development. Firstly, this paper analyzes the background and significance of the research on the zero-cooperative development of tobacco industry and commerce, and combs the existing literature from the theoretical basis, industry reform and development status. Then it analyzes the development and evolution of tobacco industry enterprises and commercial enterprises, and expounds the significance of zero coordinated development of industry and commerce in tobacco industry from the aspects of transaction cost, resource allocation, industry competitiveness, etc. The characteristics of coordinated development of tobacco industry are analyzed. From the aspects of the management system of tobacco industry in China, the degree of development of the main body of industry and commerce and the construction of the industry, the problems and difficulties of the zero coordinated development of industry and commerce in the tobacco industry in China are analyzed in depth. At the same time, taking "China" cigarette brand as an example, this paper analyzes the zero-synergy of Chinese cigarette brand. Finally, in view of the problems and difficulties revealed by the above analysis, this paper puts forward the basic ideas and strategies to promote the zero-coordination development of industry and commerce in China's tobacco industry from the aspects of logistics coordination, information coordination, marketing coordination, talent team building and system reform.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8;F724

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