某风电企业发展战略研究

发布时间：2018-05-21 12:23

本文选题：风电 + 企业战略　；参考：《天津大学》2014年硕士论文

【摘要】：风力发电是一种可持续发展的清洁能源，相对潮汐能、生物质能、太阳能等能源，商业化运作程度较高，但是囿于其自身的特性，受自然气候条件和国家政策条件的制约较大。我国的风电行业在经过了10多年的快速发展之后正遇到了难以突破的瓶颈。众多在行业高速发展时期大量跑马圈地的开发商面临着弃风、限电的生产压力，，产能严重受限，盈利能力持续下降。同时电网公司对风电业主技术改造的要求也日益紧迫，技改投入需要巨大的资金支持。在产能受限和资金投入的双重压力下，很多风电业主只能勉强度日。加上国家对产业政策的调整，很多已经建成的电场迟迟不能并网，大量的风电机组只能“晒太阳”，这也直接导致曾经风光无限的风电整机制造行业利润持续下滑，甚至不得不依靠减产、裁员来度过严冬。面对这样的情况，中国的风电行业该何去何从，身处其中的企业该如何应对，怎样在行业的寒冬中积蓄力量，以一种更健康的方式成长，有效的提高竞争能力，最终实现整个行业的持续发展。本文从中国风电行业的整体发展态势入手，以一个典型的风电业主为例，通过SWOT分析法，力图为中国风电企业找出一种有效的应对策略，使其可以从无序的高速增长转变为健康的可持续增长，提升企业的竞争能力，从而也为相关企业的发展提供一种可以借鉴的理论模式。同时作者也希望通过对一个风电企业的战略研究为整个行业的发展探索一条合适的持续发展之路。
[Abstract]:Wind power generation is a kind of clean energy for sustainable development. Compared with tidal energy, biomass energy, solar energy and so on, wind power generation has a high degree of commercial operation. However, due to its own characteristics, it is restricted by natural climate conditions and national policy conditions. After more than 10 years of rapid development, wind power industry in our country is encountering the bottleneck which is difficult to break through. In the period of rapid development of the industry, a large number of developers are facing abandonment of the wind, power production pressure, production capacity is severely limited, profitability continues to decline. At the same time, the demand for technical transformation of wind power owners is increasingly urgent, technical innovation investment needs huge financial support. Under the dual pressure of limited capacity and capital investment, many wind power owners can barely survive. In addition to the adjustment of the state's industrial policy, many of the electric fields that have already been built have been unable to connect to the grid, and a large number of wind turbines can only "bask in the sun," which directly leads to the continuous decline in profits of the wind turbine manufacturing industry, which once enjoyed boundless power. Even had to rely on production cuts, layoffs to survive the severe winter. In the face of such a situation, where should China's wind power industry go, how should the enterprises in it cope, how to accumulate strength in the cold winter of the industry, and how to grow in a healthier way and effectively improve their competitiveness. Finally realize the sustainable development of the whole industry. Starting from the overall development situation of wind power industry in China, this paper takes a typical wind power owner as an example and tries to find out an effective coping strategy for Chinese wind power enterprises through SWOT analysis. So that it can change from disorderly high speed growth to healthy sustainable growth, enhance the competitiveness of enterprises, and thus provide a theoretical model for the development of related enterprises. At the same time, the author also hopes to explore a suitable way of sustainable development for the development of the whole industry through the strategic research of a wind power enterprise.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.61

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