BA公司发展战略研究

发布时间：2018-05-26 10:56

本文选题：立体车库 + 发展战略　；参考：《浙江工业大学》2014年硕士论文

【摘要】：从2003年开始,中国的立体车库(亦称“机械式停车设备”)市场开始进入了一个高速增长的阶段。市场的繁荣和高速发展让包括BA公司在内的一批立体车库制造企业迅速成长了起来,同时行业的竞争也随之加剧。更为重要的是,立体车库市场这块蛋糕散发出来的香味也诱发了相邻产业一些实力雄厚的企业开始涉足,从而使得立体车库市场竞争更加激烈,并可能使整个行业出现一个新的竞争格局。对BA公司这个行业的后起之秀来说,要想在这个风险与机遇并存的市场里求生存、谋发展,必须对公司未来的发展之路进行长远、系统和全面的战略规划,从而进一步完善企业发展战略和公司治理结构,推进战略实施和提高管理水平。本文从企业战略思想的角度出发,运用“PEST模型”、“波特五力模型”等战略管理工具,对BA公司所处的社会宏观环境、立体车库的行业环境进行了客观的分析,并根据BA公司自身的相关资源和具备的能力进行了深入的研究。同时,本文运用SWOT分析法对BA公司拥有的优势和机会,可能面临的劣势和威胁进行归纳总结。目的是要通过前面的这些分析和总结,为BA公司未来的发展找出相应的对策,并制定出详细的战略规划和具体相关实施方案,使BA公司在发展的过程中能够时刻认识到公司发展所面临的困难和机遇,采取正确地经营方法,使企业能够改善自我,克服困难,抓住机遇,从而使公司不断发展壮大,成为未来中国立体车库行业的领军企业。本文对现阶段我国立体车库行业的相关企业的发展也有一些借鉴作用。本文最后的研究结论认为,虽然BA公司近几年发展势头不错,但是这主要得力于一个成熟管理团队的加盟及整个行业发展态势迅猛。对于BA公司来说,随着立体车库市场的迅猛发展及行业竞争形态的加剧,公司目前这种产品技术优势不明显,内部管理不规范的情况将会成为制约公司未来进一步发展的主要因素。因此,在产品研发方面,BA公司应该依靠成本领先为基础,加强企业内部管理,通过服务差异化来推进企业的品牌建设,最终实现企业总体战略目标。为保证公司总体战略的实施,还应该对公司的组织结构及管理体系进行相应的调整。
[Abstract]:Since 2003, China's three-dimensional garage (also known as "mechanical parking equipment") market has entered a phase of rapid growth. The boom and rapid development of the market has led to the rapid growth of a group of stereoscopic garage manufacturers, including BA, and the competition in the industry has also intensified. More importantly, the smell of the cake from the stereoscopic garage market also induces some powerful enterprises in the adjacent industries to start dabbling in it, thus making the stereoscopic garage market more competitive. And may cause the entire industry to appear a new competition pattern. In order to survive and develop in this market in which risks and opportunities coexist, it is necessary to carry out a long-term, systematic and comprehensive strategic plan for the future development of the company as a rising star in the BA industry. So as to further improve the enterprise development strategy and corporate governance structure, promote the implementation of strategy and improve the level of management. In this paper, from the angle of enterprise strategic thought, using the strategic management tools such as "PEST Model" and "Porter's five Force Model", this paper makes an objective analysis of the social macro environment and the industry environment of the stereoscopic garage of BA Company. And according to BA company own related resources and has the ability to carry on the thorough research. At the same time, this paper sums up the advantages and opportunities, the possible disadvantages and threats of BA Company by using SWOT analysis method. The purpose is to find out the corresponding countermeasures for the future development of BA Company through the above analysis and summary, and to draw up detailed strategic plan and specific related implementation plan. In the process of development, BA company can realize the difficulties and opportunities that the company is facing, adopt the correct management method, enable the enterprise to improve itself, overcome the difficulties, seize the opportunity, and make the company grow stronger and stronger. Become the future of China's three-dimensional garage industry leader. This article also has some reference function to the development of the related enterprises of the stereoscopic garage industry in our country at the present stage. The final conclusion of this paper is that although the development of BA company is good in recent years, it is mainly due to the join of a mature management team and the rapid development of the whole industry. For BA, with the rapid development of the stereoscopic garage market and the intensification of competition in the industry, the technical advantages of this kind of products are not obvious. Non-standard internal management will be the main factor restricting the further development of the company in the future. Therefore, in product research and development, the company should rely on the cost leading, strengthen the internal management of the enterprise, promote the brand construction through the service differentiation, and finally realize the overall strategic goal of the enterprise. In order to ensure the implementation of the company's overall strategy, the company's organizational structure and management system should be adjusted accordingly.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.4

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