PPG企业文化在中国的本土化改进研究

发布时间：2018-05-27 15:27

本文选题：PPG + 企业文化　；参考：《天津大学》2014年硕士论文

【摘要】：企业文化是一个企业的灵魂,是提升自身竞争力的重要因素。中国自改革开放以来,吸引了大量外企涌进。许多先进的大型跨国企业为中国带来了先进的技术和产品,也带来了先进的企业文化,这里就包括20世纪80年代末进入中国的美国PPG工业公司。然而随着中国的不断壮大,跨国企业在中国的中高级雇员本土化越来越高,公司势必面临着企业文化本土化的考验。在本土化的过程中,由于历史背景和中西方文化的差异等因素,本土国的企业文化与东道国的企业文化必然产生摩擦,甚至对公司带来不利影响。本文以PPG公司企业文化的本土化改进作为研究主题,从本土化的研究意义入手,学习并详细阐述了企业文化和企业文化本土化的概念和相关理论,以及前人对本土化的研究成果。论文的重点在于发现PPG公司企业文化的发展现状和存在的问题,利用案例分析法、电话访谈法和问卷调查法对不同层面的问题进行剖析,并针对发现的问题提出企业文化本土化改进理论结构和改进策略。作为在PPG公司已经工作了近17年的员工,作者在论文中遵循理论参考、发现问题、分析问题、解决问题和理论创新的思路,结合公司的实际情况,为PPG提出一条美国企业文化在中国本土化的改进之路,研究成果对公司在中国的企业文化构建起到了积极和借鉴作用,特别是企业文化的多元化,加强外企党建工作以及鼓励个性化本土化发展等方案颇具创新思想。
[Abstract]:Corporate culture is the soul of an enterprise and an important factor to enhance its competitiveness. Since the reform and opening up, China has attracted a large number of foreign enterprises. Many large and advanced multinational enterprises have brought advanced technology and products to China as well as advanced corporate culture, including the American PPG Industrial Corporation, which entered China in the late 1980s. However, with the continuous growth of China, multinational enterprises in China more and more senior employees localization, the company is bound to face the test of localization of corporate culture. In the process of localization, due to the historical background and the differences between Chinese and western cultures, the corporate culture of the native country and the corporate culture of the host country will inevitably produce friction and even bring adverse influence to the company. Based on the research theme of the localization of corporate culture in PPG Company, this paper studies and elaborates the concept and relevant theories of the localization of corporate culture and corporate culture from the perspective of the significance of the study on localization. And the previous research results of localization. The emphasis of this paper is to find out the current situation and existing problems of corporate culture in PPG Company, and to analyze the problems at different levels by using case analysis, telephone interview and questionnaire survey. Aiming at the problems found, the paper puts forward the theory structure and improvement strategy of the localization of enterprise culture. As an employee who has been working in PPG Company for nearly 17 years, the author followed the theory reference, found the problem, analyzed the problem, solved the problem and the theory innovation thought in the paper, combined with the actual situation of the company. This paper puts forward a way for PPG to improve the localization of American corporate culture in China. The research results have played a positive and referential role in the construction of corporate culture in China, especially in the diversification of corporate culture. Strengthening the Party building in foreign enterprises and encouraging individualized development are innovative ideas.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F416.7

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