德国汽车企业在中国履行企业社会责任的影响机制：从跨文化角度

发布时间：2018-05-30 01:41

本文选题：文化 + 企业社会责任　；参考：《上海外国语大学》2014年硕士论文

【摘要】：外资汽车企业在中国的迅速发展，在给中国带来了经济发展的同时，也带来了负面的问题，如环境污染、劳资关系等。人们开始日益关注外资汽车企业在中国的企业社会责任。自2011年起，德资汽车品牌独占中国汽车进口总额鳌头，跃居榜首。由此，本文选择德国汽车品牌在华企业这一重要群体，作为研究对象。本文在文化理论的框架下，通过研究企业社会责任的影响机制理论，讨论汽车企业外资公司实行社会责任的影响机制，并以此为理论基础。本文通过分析德国与中国文化的不同，以及两国企业社会责任行为与影响机制的不同，初步得出德资汽车企业在中国实行企业社会责任活动的影响机制。为了进一步研究这些影响机制中因子的重要性，本文用定量分析模糊层次分析法FAHP的实证研究进行验证，通过调查问卷得出FAHP分析模型中的具体因子，最后得出影响德国汽车企业在中国实行社会责任的各影响因素的重要程度。本文的研究，希望能够为中国政府与外资汽车企业提供一些意见与建议，有助于在华外资汽车企业完善企业社会责任。本文由五个部分组成：第一部分介绍了本文的研究背景、研究对象、研究方法与目的，以及论文框架；第二部分是本文研究的理论基础，分析了跨文化理论，企业社会责任理论及其在汽车行业的特点、国际汽车企业的企业社会责任影响机制理论，以及跨文化对此影响机制的影响；第三部分以第二部分的理论基础为框架，分析在中德文化影响下，德国汽车企业在中国市场上企业社会责任影响机制的不同；第四部分根据第三部分分析，采用FAHP分析法综合定量定性分析，重点研究这些影响机制中每个因素的重要性。为了确定FAHP分析模型中的因子，本文设计了调查问卷，并收集和分析数据；第五部分总结前文，，为政府与外资企业提出建议，以期对提高企业社会责任建设有借鉴意义。
[Abstract]:The rapid development of foreign automobile enterprises in China not only brings economic development to China, but also brings negative problems, such as environmental pollution, labor relations and so on. People began to pay more and more attention to the corporate social responsibility of foreign automobile enterprises in China. Since 2011, German auto brands have dominated China's total auto imports, jumping to the top of the list. Therefore, this paper chooses the German automobile brand in China as an important group, as the research object. Under the framework of cultural theory, this paper studies the influence mechanism of corporate social responsibility (CSR), and discusses the influence mechanism of CSR in foreign companies of automobile enterprises, which is the theoretical basis. Based on the analysis of the differences between German and Chinese cultures, and the differences of corporate social responsibility behaviors and influence mechanisms between the two countries, this paper preliminarily concludes the influence mechanism of German automobile enterprises to implement corporate social responsibility activities in China. In order to further study the importance of the factors in these influencing mechanisms, this paper uses the quantitative analysis of fuzzy analytic hierarchy process (FAHP) empirical research to verify, through the questionnaire to obtain the specific factors in the FAHP analysis model. Finally, the importance of the factors influencing German automobile enterprises' social responsibility in China is obtained. This paper hopes to provide some opinions and suggestions for the Chinese government and foreign auto enterprises, which will be helpful to improve the corporate social responsibility of foreign auto enterprises in China. This paper is composed of five parts: the first part introduces the research background, research object, research methods and purpose, as well as the framework of the paper, the second part is the theoretical basis of this study, and analyzes the cross-cultural theory. The theory of corporate social responsibility and its characteristics in the automobile industry, the theory of the influence mechanism of corporate social responsibility of the international automobile enterprises, and the influence of cross-culture on the influence mechanism. The third part is based on the theoretical basis of the second part. Under the influence of Chinese and German culture, this paper analyzes the differences of the influence mechanism of corporate social responsibility in the Chinese market of German automobile enterprises. The fourth part, according to the third part of the analysis, uses the FAHP analytic method to synthesize the quantitative qualitative analysis. Emphasis is placed on the importance of each factor in these mechanisms. In order to determine the factors in the FAHP analysis model, this paper designs a questionnaire, and collects and analyzes the data. The fifth part summarizes the above, and puts forward some suggestions for the government and foreign enterprises in order to improve the corporate social responsibility construction.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F416.471

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