基于财务视角的G公司多元化经营问题研究

发布时间：2018-06-01 08:45

本文选题：G公司 + 多元化经营　；参考：《安徽大学》2014年硕士论文

【摘要】：多元化经营一直是学术界关注的热点,相关学科的学者纷纷从各自的角度对多元化进行研究,但是关于多元化经营能否提升企业价值尚未达成共识。在实务中,企业发展到一定程度时,经常会面临专业化经营还是多元化经营的抉择。由于市场竞争的日益激烈,我国很多企业选择了多元化经营,但大部分未实现预期的目标。相比之下,西方发达国家的企业在经历多元化发展热潮之后,现在纷纷剥离不相关业务,重新回归主业。面对中西方企业多元化经营现状的差异,结合实际所处环境、研究我国企业的多元化经营问题已经成为一种迫切的需要。本文在多元化理论分析和实证研究文献回顾的基础上,以我国白酒行业的典型企业——G公司为研究对象,以G公司的多元化发展为主线,运用财务分析工具评价其多元化经营业绩,总结其多元化发展的问题,并针对发现问题和未来的发展提出意见建议。全文共分为五个部分。第一部分为引言部分,主要介绍本文的研究背景、研究意义和研究方法,回顾和总结国内外学者的主要研究观点。第二部分为多元化相关概念和理论,主要介绍了多元化的基本概念、经营效应以及经营绩效的衡量方法。第三部分是G公司多元化经营现状分析,主要对其多元化类型、历程、动因和绩效进行详细分析。在多元化经营绩效分析部分,主要采用财务指标分析法,从盈利能力、运营能力、财务风险、收益风险四个维度综合反映G公司的多元化经营绩效,并总结G公司多元化经营过程中存在的问题。第四部分在前文的分析基础上,针对发现的问题提出相应的改善建议,并结合G公司多元化经营现状和所处外部环境进行SWOT组合分析,提出其未来的发展建议。第五部分概括了研究结论与启示,并展望未来的研究方向。本文选取典型的酒类企业——G公司为研究对象,结合多元化相关理论和财务分析工具,较为全面地阐明了G公司的多元化经营现状。相对于现有的多元化经营研究文献而言,本文采用案例研究方法,使得研究更加深入和细致,有助于理解现实中我国企业多元化选择的动因及经济后果相关问题。
[Abstract]:Diversification has always been a hot topic in academic circles. Scholars of related disciplines have studied diversification from their own perspectives, but there is no consensus on whether diversification can enhance the value of enterprises. In practice, when enterprises develop to a certain degree, they often face the choice of specialization or diversification. Because of the increasingly fierce market competition, many enterprises in our country choose diversification, but most of them fail to achieve the expected goal. In contrast, companies in Western developed countries, after experiencing a wave of diversification, are now spinning off unrelated businesses and returning to the main business. In the face of the difference between Chinese and western enterprises in the present situation of diversification, it has become an urgent need to study the diversification of enterprises in our country in combination with the actual environment. Based on the analysis of diversification theory and the literature review of empirical research, this paper takes G Company, a typical enterprise of liquor industry in China, as the research object, and takes the diversified development of G Company as the main line. This paper uses financial analysis tools to evaluate its diversified management performance, summarizes the problems of its diversified development, and puts forward some suggestions for finding the problems and the future development. The full text is divided into five parts. The first part is the introduction part, mainly introduces the research background, the research significance and the research method, reviews and summarizes the domestic and foreign scholars' main research viewpoint. The second part is related to the concept and theory of diversification, mainly introduces the basic concept of diversification, management effect and the measurement of business performance. The third part is the analysis of the status quo of G company diversification, mainly on its diversification type, history, motivation and performance. In the part of performance analysis of diversified management, the paper mainly adopts financial index analysis method to reflect the diversified management performance of G company from four dimensions: profitability, operation ability, financial risk and income risk. And summarizes the G company diversification process exists in the question. On the basis of the above analysis, the fourth part puts forward the corresponding suggestions for improvement of the problems found, and carries out SWOT combination analysis on the present situation and external environment of G company diversification, and puts forward some suggestions for its future development. The fifth part summarizes the research conclusions and enlightenment, and looks forward to the future research direction. In this paper, a typical liquor company, G Company, is selected as the research object, combining with the theory of diversification and financial analysis tools, the present situation of G company's diversified management is expounded comprehensively. Compared with the existing literature on diversification, this paper uses the case study method to make the study more thorough and detailed, which is helpful to understand the causes and economic consequences of diversification in China.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F426.82;F272

【参考文献】