中山市大涌镇红木家具产业发展思路

发布时间：2018-06-02 08:29

本文选题：红木家具 + 产业发展　；参考：《电子科技大学》2014年硕士论文

【摘要】：近年来,中山市大涌镇通过提升产业发展水平,不断增强产业竞争优势,推动了大涌镇红木家具产业的发展壮大。但同时,发展过程中也暴露出一系列问题,特别是原材料采购被动、企业规模制约、能源与环境相矛盾、行业竞争与挑战等等问题,这将对产业发展造成了深远的影响。从近年来中山整体的红木产销企业的情况观察,其发展仍缺乏深度的发展思路。因此,探索并制订有效的大涌镇红木家具产业发展思路,扫除经济发展过程中的阻碍,对引导大涌镇红木家具产业发展,乃至应用于类似的专业镇产业发展具有重要意义。本文聚焦于大涌镇红木家具产业的发展,首先讲述了大涌镇红木家具的发展背景,然后分别利用SWOT和钻石模型阐明大涌镇红木家具发展的主要情况,按照SWOT分析方法,从优势、劣势、机会以及竞争四方面,对大涌镇红木家具产业发展的外部与内部资源进行分析;运用波特的钻石模型,从生产要素、需求条件、相关产业和支持产业的表现、企业的发展思路、结构和竞争对手等方面,分析大涌镇红木家具产业的竞争力,并且通过对比研究国内红木家具发展的主要竞争对手——浙江东阳、福建仙游的发展状况,结合自身实际,从完善交通基础设施建设、文化引领、优化环境、区域品牌塑造等方面提出实施思路,为红木家具专业镇与相关产业集群的发展提供借鉴作用。
[Abstract]:In recent years, Zhongshan City, through upgrading the industrial development level, continuously strengthens the industrial competitive advantage and promotes the development and expansion of the red wood furniture industry in Tai Chung town. At the same time, a series of problems have been exposed, especially the passive purchase of raw materials, the enterprise scale system, the contradiction between the energy and the environment, the competition and challenge of the industry and so on. The problem, this will have a profound influence on the development of industry. From the situation of Zhongshan's whole red wood production and marketing enterprise in recent years, its development is still lack of deep development ideas. Therefore, to explore and formulate effective development ideas of the red wood furniture industry in Dayong Town, to remove the obstacles in the course of economic development, and to guide the red wood furniture industry in Tai Chung town. Development and even application to the development of similar professional town industry is of great significance. This paper focuses on the development of red wood furniture industry in Dayong town. First, it tells the background of the development of red wood furniture in Dayong Town, and then uses SWOT and diamond model to clarify the main situation of the development of the red wood furniture in Dayong Town, according to the SWOT analysis method, from the advantages and inferior. In the four aspects of potential, opportunity and competition, this paper analyzes the external and internal resources of the red wood furniture industry in Dayong Town, and uses Potter's diamond model to analyze the competitiveness of the mahogany furniture industry from the aspects of production factors, demand conditions, related industries and supporting industries, the development ideas of enterprises, structure and competition. And through the comparison and study of the development of the main competitors of the domestic mahogany furniture, Zhejiang Dongyang, Fujian Xianyou, and combining with its own reality, this paper puts forward the implementation ideas from the aspects of improving the construction of traffic infrastructure, cultural guidance, optimizing the environment, and shaping the regional brand, and puts forward the development of the professional town of mahogany furniture and the related industrial clusters. For reference.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.88

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