河南ZJ珠宝股份公司财务分析及建议

发布时间：2018-06-04 01:49

本文选题：珠宝公司 + 财务报表分析　；参考：《郑州大学》2014年硕士论文

【摘要】：河南ZJ珠宝公司成立于2009年,是郑州地区规模最大,品种最多的专业珠宝销售公司。主要销售投资金条、黄金饰品和翡翠玉石等高端饰品。近年来公司销售额稳步增长,但是受国际金价起伏波动的影响,公司经营和财务风险较大,通过对河南ZJ珠宝公司主要财务报表的分析,计算其三年来的财务比率变化情况及其他财务信息,并与山东黄金(600547)、豫园商城(600655)和中金黄金(600489)三家同行业上市公司的主要财务数据比较,评价其财务比率并提出改进建议,对河南ZJ珠宝公司具有很强的现实意义和使用价值。河南ZJ珠宝公司的资产负债表项目分析发现：流动资产中的货币资金比重逐年增加,负债中的短期借款规模较小,公司所有者权益稳步提高。利润表中营业收入从2012年到2013年同比分别增长9.15%和32.16%,公司营业成本同比增长了22.56%和47.01%；现金流量分析反映主要活动属于经营活动。采用比率分析显示ZJ珠宝公司：2011至2013年三年流动比率平均在2.0以上,高于黄金行业平均值1.1,公司短期偿债能力强；资产负债率2011至2013年分别为28%、35%、31%,低于同业同期52%左右的平均值；2011至2013年存货周转率分别为2.27次/年、1.95次/年、2.48次/年,2011至2013年流动资产周转率分别为2.26次/年、1.73次/年,1.88次/年,低于同行同期的平均值。近三年总资产增长率处于波动状态,较低于行业平均值,究其原因是公司的投资规模增长放缓,受流动资产和总资产周转速度较慢的影响,公司的发展能力疲软。公司的财务数据依赖于公司的经营和发展能力,河南ZJ珠宝公司的财务分析数据表明：必须调整经营管理思路才可促进盈利能力和发展能力水平的提高。所以河南ZJ珠宝公司应该：继续保持偿债能力强的优势,适当提高公司举债能力,发挥财务杠杆作用；保持商品高品质,通过参加国内大型的珠宝展销会,提高公司的知名度；举办答谢会等促销活动增加客流量,提高公司的销售业绩和公司的营运能力；适当的广告宣传和增加销售渠道的同时控制日常费用开支,提高公司的盈利能力；抓住时机增设地市级门店,扩大公司的市场覆盖面和市场占有率；采取举债融资和股东权益增长的方式提高公司总资产增长率。
[Abstract]:Henan ZJ jewelry company was founded in 2009, Zhengzhou is the largest, the largest variety of professional jewelry sales company. Main sales investment gold bars, gold jewelry and jade and other high-end jewelry. In recent years, the company's sales volume has steadily increased, but due to the fluctuation of international gold prices, the company's operation and financial risks are relatively high. Through the analysis of the main financial statements of Henan ZJ Jewelry Company, To calculate the change of financial ratio and other financial information in the past three years, and compare it with the main financial data of three listed companies in the same industry, such as Shandong Golden City 600547, Yuyuan Commercial City 600655) and CICC Gold Co 600489), and evaluate its financial ratio and put forward some suggestions for improvement. It has strong practical significance and use value to Henan ZJ Jewelry Company. The balance sheet item analysis of Henan ZJ Jewelry Company found that the proportion of currency funds in current assets increased year by year, the scale of short-term loans in liabilities was small, and the equity of company owners increased steadily. Operating income in the income statement increased by 9.15 percent and 32.16 percent from 2012 to 2013, respectively. The operating cost of the company increased 22.56 percent and 47.01 percent from the same period last year. The cash flow analysis showed that the main activities were business activities. The ratio analysis shows that the average current ratio of ZJ Jewelry Company is above 2.0 in three years from 2011 to 2013, which is higher than the average of gold industry 1.1, and the company has strong short-term solvency. The asset-liability ratio from 2011 to 2013 is 28 / 35 / year, which is lower than the average of about 52% for the same period. The inventory turnover ratio for 2011-2013 is 2.27 times / year / year current assets turnover ratio respectively 2.26 times / year / year 1.73 times / year / year 1.88 times / year, Lower than the peer average for the same period. The growth rate of total assets in the last three years is fluctuating, which is lower than the industry average. The reason is that the growth of the investment scale of the company is slowing down, and the development ability of the company is weak because of the slow turnover rate of current assets and total assets. The financial data of the company depend on the management and development ability of the company. The financial analysis data of Henan ZJ Jewelry Company show that we must adjust the management thinking to promote the improvement of profitability and development ability. So Henan ZJ Jewelry Company should: continue to maintain the advantage of strong solvency, appropriately improve the company's ability to borrow, give play to the role of financial leverage, maintain the high quality of commodities, through participation in large domestic jewelry fair, improve the company's visibility; Organize promotional activities to increase customer flow, improve the company's sales performance and the company's operational capability; appropriate advertising and increase sales channels while controlling daily expenses, improve the company's profitability; Seize the opportunity to add prefecture-level stores, expand the company's market coverage and market share; take debt financing and shareholder equity growth to increase the total assets growth rate of the company.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F426.8

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