推出soy sauce SAMSARA的新产品的可行性

发布时间：2018-06-10 03:51

本文选题：酱汁的食物 + 活动推广　；参考：《宁波大学》2014年硕士论文

【摘要】：SAMSARA成立,是近期工业公司在马达加斯加的农业和食品。由于他的运作,SAMSARA的营业额并没有停止增长。所以,现在他有机会发展他的业务,主要是“酱油食品”生产和商业化。事实上,推出新产品的项目被委托给我们,通过我们的调查分析,观察和研究方法,如SWOT分析和质量管理体系均被采用,以研究有该项目的可行性,市场营销,技术和金融领域以及销售策略,调查社会大众,以获得更多的基本数据。分析结果表明,由于材料采购,较大的市场份额和良好的资金估计,SAMSARA拥有所有的优势。但是,我们必须强调有关项目的弱点研究:与运营成本控制、库存控制,配送政策和创新市场。事实上,他们的标准被认为是类似的项目的潜在力量。此外,新项目的盈利能力也依赖于它。在一方面,这个项目被证明有丰厚的利润;在另一方面,预算也需要被正确提出,以避免异常。
[Abstract]:Samsara was established as a recent industrial company in Madagascar for agriculture and food. As a result of his operation, Samsara's turnover has not stopped growing. So now he has the opportunity to develop his business, mainly soy sauce food production and commercialization. In fact, the project to launch the new product was entrusted to us, and through our survey, analysis, observation and research methods, such as SWOT analysis and quality management system, to study the feasibility of the project, marketing, Technical and financial areas, as well as marketing strategies, survey the public to obtain more basic data. The results show that SAMSARA has all the advantages due to material purchasing, large market share and good capital estimate. However, we must emphasize the weakness of the project research: with operational cost control, inventory control, distribution policy and innovative markets. In fact, their standards are seen as a potential force for similar projects. In addition, the profitability of the new project also depends on it. On one hand, the project has proved lucrative; on the other hand, budgets need to be put forward correctly to avoid anomalies.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.82

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