TJPH集团发展战略研究

发布时间：2018-06-15 01:19

本文选题：新医改 + 医药行业　；参考：《天津大学》2014年硕士论文

【摘要】：世界各国已将医药行业列为高新技术产业，并成为继信息产业之后的新一轮经济增长点。中国政府十分重视医药行业的发展，在产业规模、产业政策、财政投入、税收优惠、行业管制、市场监管、新药研发等方面进行了系统化、标准化的管理，使医药行业在体制、机制、经营理念、运行模式上均有较大突破，行业发展规模、经济增长速度以及对GDP的贡献愈来愈显著。但受科技发展水平和经济发展水平的影响，我国的制药企业发展规模和质量与世界一流制药企业发展相比仍有加大差距。纷繁众多的医药企业要想在激烈的国际、国内市场竞争中保持优势，就必须从我国医药产业发展的实际情况出发，借鉴先进企业的管理理念和运营机制，，探索并建立契合本企业发展需要的有效战略管控体系。本论文通过对战略管理相关理论的梳理，结合对当前新医改相关政策的综合研究，比较分析了当前形势下，我国医药产业发展和竞争状况，并以TJPH集团为研究对象，运用PEST、SWOT、波特五力等分析模型，分析总结了TJPH集团的外部宏观环境、行业竞争情况以及参与竞争的优势、劣势、机会与威胁。在此基础上，明确了TJPH集团的发展战略与战略定位，阐述了该集团在现行市场环境下所应采用的战略管控方法与途径。本文旨在运用战略管理思想，通过建立科学有效的战略管控体系，为TJPH集团的发展指明方向，帮助其调整并充分配置内外部资源，全面提升TJPH医药集团发展的质量和效益。
[Abstract]:Countries all over the world have listed the pharmaceutical industry as high-tech industry and become a new round of economic growth point after the information industry. The Chinese government attaches great importance to the development of the pharmaceutical industry. In terms of industrial scale, industrial policy, financial input, preferential taxation, industry regulation, market supervision, new drug development and other aspects, the Chinese government has carried out systematic and standardized management, so that the pharmaceutical industry is in the system. Great breakthrough has been made in mechanism, management idea and operation mode. The scale of industry development, the speed of economic growth and the contribution to GDP are becoming more and more remarkable. However, under the influence of the level of science and technology development and economic development, the development scale and quality of pharmaceutical enterprises in our country are still bigger than those of world-class pharmaceutical enterprises. If the numerous pharmaceutical enterprises want to maintain their advantages in the fierce international and domestic market competition, they must proceed from the actual situation of the development of the pharmaceutical industry in our country, and draw lessons from the management ideas and operational mechanisms of the advanced enterprises. To explore and establish an effective strategic management and control system that meets the needs of the development of this enterprise. By combing the relevant theories of strategic management and combining with the comprehensive research on the relevant policies of the current new health care reform, this paper compares and analyzes the development and competition of China's pharmaceutical industry under the current situation, and takes TJPH Group as the research object. This paper analyzes and summarizes the external macro environment, industry competition, advantages, disadvantages, opportunities and threats of TJPH Group by using the analysis models of PEST-SWOT and Porter's five forces, and analyzes and sums up the external macro environment, industry competition and the advantages, disadvantages, opportunities and threats of TJPH Group. On this basis, the development strategy and strategic positioning of TJPH Group are clarified, and the strategic control methods and approaches adopted by TJPH Group in the current market environment are expounded. The purpose of this paper is to set up a scientific and effective strategic management system, to point out the direction for the development of TJPH Group, to help it to adjust and fully allocate internal and external resources, and to improve the quality and efficiency of TJPH Pharmaceutical Group's development.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.72

【共引文献】