岳阳县烟草分公司基础管理体系优化研究

发布时间：2018-06-16 21:53

本文选题：岳阳县烟草分公司 + 基础管理　；参考：《中南大学》2014年硕士论文

【摘要】：摘要：在基础管理方面,烟草企业一直处于一个相对粗放的状态,企业通常对市场、销售、采购、设备等环节的关注,远远大于对企业基础管理的关注。近年来,湖南省烟草行业相关文件多次提到并强调实施基础管理的重要性,并且要求将客户管理向下延伸,由大中城市的零售户延伸到小集镇的卷烟零售商户。如何提升烟草企业的基础管理能力,优化基础管理体系,是一个值得思考和研究的问题。鉴于此,本文认为以岳阳县烟草为对象开展对县级烟草商业企业基础管理体系的研究有非常重要的现实意义。论文首先分析了岳阳县烟草分公司基础管理的内外环境及基础管理体系构建的现状,分析了基础管理体系构建中存在的问题。在此基础上,提出了岳阳县烟草分公司基础管理体系优化的目标和原则,从执行力优化、管控力优化、创优力优化等方面提出了岳阳县烟草分公司基础管理体系优化方案。在执行力优化方面提出了金额控制五不准、流程运转执行五不准、过程管理五到位、规范运行五配套的优化方法,在管控力优化方面提出了车辆管理四建、车辆用油四定、车辆维修四核、车辆调派四不、车辆驾驶四禁的优化方法；创优力优化方面提出了营销网建上水平、专卖管理上水平、企业管理上水平、队伍建设上水平等优化方法。三个优化方法形成了岳阳县烟草分公司一套完整的基础管理优化体系。最后论文从政策、制度、组织机构、企业文化、物资投入、人力资源等方面提出了实施该优化方案的保障措施。
[Abstract]:Absrtact: in the aspect of basic management, tobacco enterprises have been in a relatively extensive state. Enterprises usually pay more attention to the market, sales, procurement, equipment and other links than to the basic management of enterprises. In recent years, Hunan tobacco industry related documents have repeatedly mentioned and emphasized the importance of implementing basic management, and requested to extend customer management downward, from retail households in large and medium-sized cities to cigarette retailers in small market towns. How to improve the basic management ability and optimize the basic management system of tobacco enterprises is a problem worthy of consideration and study. In view of this, this paper holds that it is of great practical significance to study the basic management system of county level tobacco commercial enterprises taking Yueyang County Tobacco as the object. Firstly, the paper analyzes the internal and external environment of Yueyang tobacco branch and the current situation of the construction of basic management system, and analyzes the existing problems in the construction of the basic management system. On this basis, the objective and principle of the optimization of the basic management system of Yueyang County Tobacco Branch are put forward, and the optimization scheme of the basic management system of Yueyang County Tobacco Branch is put forward from the aspects of the optimization of the executive power, the optimization of the control power, the optimization of the innovation power, and so on. In terms of the optimization of execution power, the paper puts forward five inaccuracies in the control of the amount of money, five inaccuracies in the execution of the process, five in place of the process management, and five matching optimization methods for standardizing the operation. In terms of the optimization of the control and control power, the paper puts forward the four constructions of the vehicle management and the four The four cores of vehicle maintenance, the four noes of vehicle dispatching, the four forbidden methods of vehicle driving, and the optimization methods of marketing network construction, monopoly management, enterprise management and team building are put forward in this paper. Three optimization methods formed a complete basic management optimization system of Yueyang tobacco branch. Finally, the paper puts forward the guarantee measures to implement the optimized scheme from the aspects of policy, system, organization, corporate culture, material input, human resources, etc.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8

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