P公司65英寸液晶显示UHD新产品开发可行性研究

发布时间：2018-06-22 23:05

本文选题：新产品开发 + TFT-LCD　；参考：《南京理工大学》2014年硕士论文

【摘要】：新型信息显示技术是现代信息产业的支柱之一,以薄膜晶体管显示TFT-LCD (Thin Film Transistor -Liquid Crystal Display,薄膜晶体管液晶显示)为代表的平板显示产品已经占据显示领域的主导地位,在电视、手机、笔记本电脑、显示器以及手持终端设备等领域得到广泛应用。近年来,大尺寸液晶显示屏市场需求快速增长,P公司在产品策略上紧跟市场发展趋势,积极创新大尺寸产品开发设计技术和工艺制造技术,不断推出符合市场需求的新产品,并拟开发65英寸UHD(Ultra High Definition)超高分辨率产品。65英寸UHD液晶显示屏因其技术含量非常高,工艺制程水准要求严苛,新产品开发项目投入成本相对较大,所以,在项目投资正式导入之前对项目可行性进行深入研究和论证,为投资者决策提供可靠依据显得尤为重要。本文应用项目管理领域的相关知识理论,主要从市场需求、技术评估、财务分析、风险识别和应对等方面对P公司65英寸UHD液晶显示屏开发项目可行性分析分别进行了论述。本文从介绍P公司概况着手,从液晶显示产品市场概况和需求方面分析了该新产品开发项目的可实施性；然后从产品本身的开发技术和工艺技术角度展开分析；在新产品开发项目可行性研究的财务分析方面,本文主要从项目投资估算、成本费用、损益计算、盈利能力分析和盈亏平衡分析五个方面进行了论述；最后,在风险识别和应对方面,本文简要地阐述了该项目面临的风险和应采取的对应防范措施。
[Abstract]:The new information display technology is one of the pillars of the modern information industry. The flat panel display products represented by thin Film Transistor TFT-LCD (thin Film Transistor liquid Crystal display) have occupied a dominant position in the field of display. Notebook computers, monitors and handheld terminal devices are widely used. In recent years, the market demand for large size LCD has increased rapidly. In terms of product strategy, the company keeps up with the development trend of the market, actively innovates the development, design and process manufacturing technology of large-scale products, and continuously introduces new products that meet the needs of the market. And we intend to develop the ultra high resolution product of 65 "UHD. 65" UHD LCD screen, because of its very high technology content, strict process level requirements, relatively high cost of new product development project, so, It is very important to study and prove the feasibility of the project before the project investment is formally introduced to provide a reliable basis for investors to make decisions. In this paper, the feasibility analysis of 65 "UHD LCD development project of P Company is discussed from the aspects of market demand, technical evaluation, financial analysis, risk identification and response, using the relevant knowledge theory in the field of project management. In this paper, the implementability of the new product development project is analyzed from the point of view of the general situation and demand of liquid crystal display products, and then from the point of view of the development technology and process technology of the product itself. In the financial analysis of the feasibility study of new product development project, this paper mainly discusses five aspects: project investment estimation, cost, profit and loss calculation, profitability analysis and break-even analysis. In the aspect of risk identification and response, this paper briefly describes the risks faced by the project and the corresponding preventive measures to be taken.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F273

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