VITALONG公司发展战略分析

发布时间：2018-06-29 16:50

本文选题：发展战略 + 消防　；参考：《西南交通大学》2014年硕士论文

【摘要】：消防行业,是国民经济和社会发展的关键组成部分,其重要性显而易见。随着国家对消防行业的关注,消防行业的发展得到了政策上的有利支持。随着中国经济持续快速发展,消防安全形势日趋严重。随着我国社会的进步,消防需求逐渐从被动式需求向主动式需求转变。我国消防科学技术的发展起步比较晚,消防设备的发展明显落后于世界先进水平,很难适应中国现代化建设新形势的需要,消防企业面临着外部和内部的危机与挑战。VITALONG公司是一家从事消防装备设计、制造、安装、维护及消防工程于一体的民营企业,成立于2000年。企业以“服务消防、尽责社会”为宗旨,历经十余年的创新发展,从单一消防设备制造商发展为行业消防整体解决方案服务商,逐渐形成了自己的核心竞争力,企业规模不断扩大,正处于高速发展期。但是,企业在财务状况、管理制度、执行力、信息化水平等方面存在不足,导致企业没有形成具有规模性生产,产品盈利能力不强,发展速度下降。作者试图对该企业发展战略进行分析,促进该公司能充分利用自身优势,抓住市场机遇,回避市场风险,实现企业愿景。本文以VITALONG公司为研究实例,并结合消防行业的特点及趋势,采用宏观与微观、定性与定量相结合及实证分析方法,对企业的拥有的资源和能力所表现出来的优势和劣势进行分析,以及企业外部的风险和机会的评估,阐明了在竞争环境中企业的生存态势、经营方向和发展战略,最后制定了企业可供选择的战略方案和运营策略。本文采用了企业战略研究的相关理论,如：PEST分析法、外部环境评价矩阵(EFE)、内部环境评价矩阵(IFE)、SWOT分析模型等等。通过分析,得出VITALONG应采取聚焦差异化竞争战略,并选择增长型发展战略,使企业在现有的战略基础向更高以及的目标发展。最后,论文论述了VITALONG发展战略实施的具体措施及战略控制,提出通过健全公司结构、构建人力资源管理体系、强化基础管理、构建多元化管控模式、建立信息管理系统、发挥企业文化效能等方面来保证其发展战略的有效实施。
[Abstract]:Fire industry is a key component of the national economy and social development, its importance is obvious. With the attention of the fire industry, the development of fire industry has been supported by the policy. With the continuous and rapid development of China's economy, the fire safety situation is becoming more and more severe. With the progress of our society, the demand for fire fighting is gradually from The development of fire fighting science and technology in China is late, the development of fire fighting equipment is obviously behind the advanced world level, it is difficult to adapt to the needs of the new situation of China's modernization. The fire fighting enterprises face the external and internal crisis and the.VITALONG company is a fire fighting equipment design, The private enterprise of manufacturing, installation, maintenance and fire fighting is established in 2000. The enterprise, with the purpose of "service fire protection, conscientious society", has developed from a single fire equipment manufacturer to a whole solution service provider from a single fire equipment manufacturer, and has gradually formed its own core competitiveness, and the scale of the enterprise is expanding continuously. It is in a period of high speed development. However, there are shortcomings in the financial situation, the management system, the executive power and the level of information. The enterprise has not formed a scale production, the ability of product profit is not strong, and the speed of development has fallen. The author tries to analyze the development strategy of the enterprise and promote the company to make full use of its own advantages. Taking the market opportunity, avoiding the market risk and realizing the enterprise vision, this paper, taking VITALONG company as an example, combined with the characteristics and trends of the fire industry, uses macro and micro, qualitative and quantitative analysis methods to analyze the advantages and disadvantages of the enterprises' resources and capabilities, as well as the enterprises. The evaluation of external risk and opportunity illustrates the survival situation, management direction and development strategy of enterprises in the competitive environment. Finally, the strategic plan and operation strategy are formulated. This paper adopts the related theories of enterprise strategy research, such as PEST analysis, external environment evaluation matrix (EFE), and internal environment evaluation matrix. IFE), SWOT analysis model and so on. Through the analysis, it is concluded that VITALONG should take the focused differentiation competition strategy and choose the growth strategy to make the enterprise develop in the existing strategic basis. Finally, the thesis discusses the measures and strategic control of the implementation of the VITALONG strategy, and proposes to improve the structure of the company, The construction of human resources management system, the strengthening of basic management, the construction of diversified management and control model, the establishment of information management system, and enterprise cultural effectiveness to ensure the effective implementation of its development strategy.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4

【参考文献】