ZGCC公司硬面材料业务板块竞争策略研究

发布时间：2018-06-30 21:08

本文选题：ZGCC + 硬面材料　；参考：《电子科技大学》2014年硕士论文

【摘要】：在日益重视“资源节约、环境友好”的现代社会,硬面材料作为表面技术的一个重要分支,通过对设备部件表面进行特殊处理和加工,可以显著提高部件表面的耐磨、耐热、耐腐蚀等性能,不改变本体材料而使工件获得优良的综合性能,所以越来越受到各行各业的青睐。然而,由于国内涉足硬面材料的企业不断增加,水平快速进步,国际先进企业在保持高端产品优势的同时,基础产品竞争力也在加强,导致行业内的竞争者不断增多,市场竞争日趋激烈。在新的竞争格局下,不同产品类别在细分市场表现出不同的竞争态势,对不同的竞争要素提出了不同的要求。作为硬面材料领域国际知名、国内领先的ZGCC,感受到了前所未有的竞争压力。如何精确研判不同产品类别的竞争局面,为其分析选择合适的竞争策略,成为ZGCC硬面材料业务板块当前迫切需要解决的问题。本文对战略分析漏斗模型的一般理论和技术进行分析后,运用其中的系列分析工具对ZGCC硬面材料业务板块在不同细分市场的竞争力现状及存在的问题进行了分析,并针对其中存在的问题选择了两种产品组合的竞争策略,最后为了保证ZGCC硬面材料业务板块竞争策略的顺利实施,从研发、HR和企业文化三个方面设计了保障措施。
[Abstract]:In a modern society which pays more and more attention to "resource saving and environmental friendliness", hard surface materials, as an important branch of surface technology, can significantly improve the wear resistance and heat resistance of the parts surface through special treatment and processing of the surface of the equipment parts. Corrosion resistance and other properties, do not change the bulk material to make the workpiece to obtain excellent comprehensive performance, so more and more favored by various industries. However, due to the increasing number of domestic enterprises involved in hard surface materials and the rapid progress in their level, the international advanced enterprises are maintaining the advantages of high-end products, while the competitiveness of basic products is also being strengthened, resulting in an increasing number of competitors in the industry. The market is becoming increasingly competitive. Under the new competition pattern, different product categories show different competitive situation in the subdivision market, and different requirements for different competitive elements are put forward. As a hard-faced material field known internationally, domestic leading ZGCC, felt unprecedented competitive pressure. How to accurately study the competition situation of different product categories and choose appropriate competition strategy for its analysis has become an urgent problem for ZGCC hardfacing material business. After analyzing the general theory and technology of the strategic analysis funnel model, this paper uses a series of analysis tools to analyze the competitive status and existing problems of ZGCC hard surface material business in different segments. Finally, in order to ensure the successful implementation of the competition strategy of ZGCC hard surface material business, this paper designs the safeguard measures from three aspects of R & D HR and corporate culture.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.7

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