中山古镇LED照明产品出口优势及制约因素分析

发布时间：2018-07-03 21:47

本文选题：中山市古镇 + LED照明产品　；参考：《电子科技大学》2014年硕士论文

【摘要】：当前,在全球各国大力提倡和推行下,节能环保、绿色经济已经成为了全球经济的热点。绿色照明产品作为应用广泛和民生息息相关的行业受到广泛关注。LED半导体照明产品由于原理上的优点和技术上的发展成熟,被称为第四代绿色照明革命产品。目前已经呈现逐渐取代传统照明和其他节能灯具的趋势,并得到多个国家和大集团的资金和政策上的大力支持和投入。LED照明产品在如此巨大的推动力下,技术发展可以说是日新月异,可以说谁掌握了LED照明技术的制高点,谁就掌握了未来照明市场的制高点。LED照明产业同样也受到了我国和各地方的政策和资金上的大力支持,是我国“十二五”重点发展产业之一。目前我国整个LED产业从无到有,上中下游产业在短短二十多年间,已经取得重大发展。在全国不同地区形成了各有特点的产业集群。其中广东省中山市古镇镇就是全球主要的LED照明应用产品产业集群所在地,应用灯饰产品占到全国六成左右,产品向外出口全球多达180多个国家和地区,在世界LED整体产业链中形成了举足轻重的地位,并有“灯饰之都”的称号。目前,古镇LED产业已经形成了较为完善的产业集群和产业链条,在国际市场占有了庞大的市场份额。但是观望未来,市场的机遇和风险并存。面对世界各地发展的日益庞大的LED照明市场这一历史性的机遇,古镇的LED产业整体在当前也暴露了很多问题。在出口额稳步上升的同时,生产企业的整体利润却一直在降低。市场鱼龙混杂,竞争激烈。产品同质化严重。这些问题都在制约着古镇LED行业的整体发展。作为一个目前已经取得了相当成绩的新兴产业,能否在未来顺应整体市场变化,巩固和扩大现有的市场优势,保持现有的发展势头,在未来庞大的市场份额中取得进一步发展,在世界LED整体产业链中有一席之地,是中山市相关政府部门和众多灯饰生产企业非常重视和关心的一个问题。本篇论文将选取广东省中山市古镇LED照明产品的出口作为研究对象,在深入了解和认识现有出口现状的基础上,利用SWOT分析法结合目前国内和国外的一些形势、政策、法规分析古镇LED产业的外部竞争环境,分析存在的机遇和面临的风险,并结合当前整体产业中存在的问题分析内部的竞争优势和劣势。整体综合分析后对主要出口优势和制约因素得出结论并且根据分析结果对于未来的古镇LED产业定位和提高出口竞争力上提出一些建议供相关部门和企业进行参考。
[Abstract]:At present, energy conservation and environmental protection and green economy have become the hot spot of the global economy. Green lighting products, which are widely used and closely related to people's livelihood, have received wide attention. Led semiconductor lighting products are known as the fourth generation green lighting revolution products because of their advantages in principle and the mature development of technology. At present, it has gradually taken the place of traditional lighting and other energy-saving lamps, and has been greatly supported and invested by many countries and large groups in the financing and policy of .LED lighting products under such a huge driving force. Technology development can be said to be changing with each passing day. It can be said that whoever grasps the commanding point of LED lighting technology, who will grasp the commanding point of the lighting market in the future. The LED lighting industry has also been strongly supported by the policies and funds of our country and other localities. Is our country, "the 12 th five-year plan" key development industry one. At present, the whole LED industry in China has developed from scratch, and the upstream and downstream industries have made great progress in a short span of more than 20 years. In different regions of the country formed their own characteristics of industrial clusters. Among them, Guzhen Town, Zhongshan City, Guangdong Province, is the main industrial cluster of LED lighting application products in the world. The applied lighting products account for about 60% of the country, and the products are exported to more than 180 countries and regions in the world. In the world LED industry chain has formed a pivotal position, and has the "lighting capital" title. At present, the LED industry in ancient town has formed a relatively perfect industrial cluster and industrial chain, and occupies a huge market share in the international market. But wait and see the future, market opportunity and risk coexist. Facing the historic opportunity of the increasingly large LED lighting market in various parts of the world, the LED industry in ancient towns has also exposed many problems at present. While exports have risen steadily, the overall profits of producers have been falling. The market is mixed and the competition is fierce. Product homogenization is serious. These problems are restricting the overall development of LED industry in ancient town. As a new industry which has made considerable achievements at present, can we adapt to the overall market changes in the future, consolidate and expand the existing market advantages, maintain the existing development momentum, and achieve further development in the future huge market share? In the world LED industry chain has a place, is Zhongshan related government departments and many lighting manufacturers attach great importance to and care about a problem. This paper will select the LED lighting products export of Zhongshan City, Guangdong Province as the research object, on the basis of in-depth understanding and understanding of the existing export status, using SWOT analysis method combined with the current domestic and foreign situation, policies, This paper analyzes the external competitive environment of LED industry in ancient town, analyzes the opportunities and risks, and analyzes the internal competitive advantages and disadvantages in the light of the problems existing in the whole industry. After comprehensive analysis of the main export advantages and constraints of the main conclusions and according to the results of the analysis of the future of ancient towns LED industry positioning and improve the export competitiveness of some suggestions for relevant departments and enterprises for reference.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F752.62

【参考文献】