基于价值链向价值网演变角度的商业模式创新研究

发布时间：2018-07-11 17:48

本文选题：商业模式 + 价值链　；参考：《北京交通大学》2014年硕士论文

【摘要】：随着经济全球化和数字信息时代的到来,各种新的商业模式层出不穷,企业在商业模式的选择上拥有了更大的空间,价值网商业模式刚好比较契合当前的经济技术发展背景以及愈发激烈的竞争环境,如何通过构建价值网络为客户创造独特的价值逐渐成为企业获取长期竞争优势的关键。但是到目前为止,对商业模式的研究还处在探讨其内涵、性质以及对典型商业模式的归纳总结阶段,从价值创造角度,多集中在价值链商业模式的创新研究,对于从价值链商业模式向价值网商业模式的变迁过程的动态研究还显得十分地单薄,这严重地制约了商业模式理论研究向现实价值的实践转化。基于这种情况,本论文分析得出了基于价值网商业模式创新的结构和机理,从而展开了对从价值链向价值网演变的商业模式创新的过程的比较深入的研究。从我国企业的商业模式创新现状来看,企业对于价值网的整合保持一种乐观积极并且欢迎的态度,但是对于创新的过程如何展开,企业往往感到非常迷茫和困惑,因此,本文选择从价值链向价值网的演变角度来进行商业模式创新为主要研究对象。本文首先对商业模式创新和价值网的内涵进行了界定,分析了价值链商业模式创新的现状特征、出现的问题以及发展的趋势,探讨了价值网商业模式创新的内涵、结构体系和机理,并系统地提出了基于价值链向价值网演变的的商业模式创新过程的三个阶段,探讨了每个阶段的特征,并运用SWOT分析法比较全面透彻地分析了商业模式创新的全过程,多角度地展现了商业模式创新的全貌。针对每个阶段的特征以及优劣势、机会和威胁,提出了相对应的各个阶段的策略,为企业进行价值链向价值网演变的商业模式创新的实施提供了具有一定操作性的借鉴和参考。最后,本文通过对苹果公司价值链商业模式的解构以及价值网商业模式的详细剖析,来检验价值链商业模式向价值网商业模式的变迁在现实中取得的市场价值。
[Abstract]:With the advent of economic globalization and the digital information age, various new business models emerge in endlessly. Enterprises have more room for choosing business models. The business model of value net is just fit for the background of current economic and technological development and the increasingly fierce competition environment. How to create unique value for customers through the construction of value network has gradually become the key for enterprises to obtain long-term competitive advantage. However, so far, the research on business model is still in the stage of discussing its connotation, nature and the induction and summary of typical business model. From the perspective of value creation, it focuses on the innovation of business model in value chain. The dynamic research on the changing process from the value chain business model to the value net business model is still very thin, which seriously restricts the practical transformation of the business model theory research to the practical value. Based on this situation, this paper analyzes the structure and mechanism of business model innovation based on value net, and further studies the process of business model innovation from value chain to value net. From the current situation of business model innovation of Chinese enterprises, enterprises maintain an optimistic and positive attitude towards the integration of value net, but enterprises often feel very confused and confused about how the process of innovation unfolds. In this paper, business model innovation from value chain to value net is chosen as the main research object. Firstly, this paper defines the connotation of business model innovation and value net, analyzes the current situation, problems and development trend of value chain business model innovation, and probes into the connotation of value net business model innovation. The structure system and mechanism, and the three stages of business model innovation process based on value chain to value net are put forward systematically, and the characteristics of each stage are discussed. The whole process of business model innovation is thoroughly analyzed by SWOT analysis, and the whole view of business model innovation is presented from many angles. According to the characteristics, advantages and disadvantages, opportunities and threats of each stage, the corresponding strategies of each stage are put forward, which can provide some operable reference and reference for the enterprise to carry out the innovation of business model that the value chain evolves from value chain to value net. Finally, through the deconstruction of the value chain business model of Apple and the detailed analysis of the value net business model, this paper tests the market value obtained by the change from the value chain business model to the value net business model in reality.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1;F416.63

【参考文献】