丁氏纸杯厂发展战略研究
发布时间：2018-07-26 11:57
【摘要】：随着二十一世纪的到来,互联网信息技术飞速发展和普及,现代人们的生活方式已经得到了极大地改变。同时,作为社会生活的重要组成部分的企业组织,也必不可免的在这次科技浪潮中受到了前所未有的冲击。企业的外部经济环境、行业环境、内部管理模式、营销策略、发展战略以及消费群体的消费观念、消费习惯都发生了深刻变化。伴随着这种深刻的时代变化,丁氏纸杯厂在这个竞争日趋激烈纸杯行业如何充分利用自己企业的核心竞争力,抓住发展机遇,借助现代信息技术,以互联网思维为指导推进企业发展,已成为企业管理高层所要急需解决的重大课题。因此,加强企业发展战略的研究,科学地制定企业发展战略,对丁氏纸杯厂进一步完善企业发展战略,推进战略实施和提高管理水平,促进企业发展,都具有十分重要的意义。本文旨在以郑州丁氏纸杯厂的发展历程以及目前所面临的内外部环境为依据,以企业战略管理相关理论为指导,结合目前信息化时代,电子商务日益普及的时代特征,分析公司的发展环境,剖析公司的竞争能力,参照专业研究机构对宏观经济形势的预测、相关行业前景分析,把理论与实践相结合,运用行业竞争结构模型和SWOT分析模型,对企业目前的发展环境进行系统的分析研究,提出丁氏纸杯厂新的战略发展规划和措施。本文研究总体认为,随着国民经济的快速发展和消费者生活习惯购买方式的迅速改变,丁氏纸杯厂原有的产品市场单一、经营销售模式僵化等问题已成为制约企业可持续发展的瓶颈,因此丁氏纸杯厂应以“立足广告纸杯定制优势,面向二、三级批发市场,努力开拓海外市场”为思路,优化产品结构和生产布局,延伸产业链,多元发展,把丁氏纸杯厂打造成为一个一流的区域纸制品加工企业。文章最后围丁氏纸杯厂的具体发展战略目标,从产业规划布局、管控模式、资本运作、人力资源管理、信息化建设以及企业文化的塑造等方面提出了具体的实施建议,对丁氏纸杯厂的发展具有重要意义。
[Abstract]:With the arrival of the 21 century, the rapid development and popularization of Internet information technology, modern people's way of life has been greatly changed. At the same time, as an important part of social life, the enterprise organization will inevitably suffer unprecedented impact in this wave of science and technology. The external economic environment, industry environment, internal management mode, marketing strategy, development strategy, consumption concept and consumption habits of the enterprise have all undergone profound changes. With this profound change of the times, Ding's Paper Cup Factory in this increasingly competitive paper cup industry how to make full use of their core competitiveness, seize the opportunity for development, with the help of modern information technology, Under the guidance of Internet thinking, promoting the development of enterprises has become an urgent need to be solved by senior management. Therefore, it is of great significance to strengthen the research of the enterprise development strategy, to formulate the enterprise development strategy scientifically, to further improve the enterprise development strategy, to promote the implementation of the strategy, to improve the management level, and to promote the development of the enterprise. Based on the development of Zhengzhou Dingshi Paper Cup Factory and the internal and external environment that it is facing at present, this paper aims at taking the relevant theories of enterprise strategic management as the guidance, combining with the characteristics of the times in which electronic commerce is becoming more and more popular in the information age. Analyzing the development environment of the company, analyzing the competitive ability of the company, referring to the forecast of the macroeconomic situation of the specialized research institutions, analyzing the prospect of the related industries, combining the theory with the practice, applying the competition structure model of the industry and the SWOT analysis model. This paper makes a systematic analysis and study on the present development environment of enterprises, and puts forward the new strategic development plan and measures of Ding's Paper Cup Factory. This paper holds that with the rapid development of the national economy and the rapid change of consumers' living habits, the original product market of Ding's Paper Cup Factory is single. The rigid mode of operation and sale has become the bottleneck restricting the sustainable development of enterprises. Therefore, Ding's Paper Cup Factory should take the idea of "based on the advantages of customizing advertising paper cups, facing the second and third grade wholesale markets and striving to open up overseas markets". Optimize the product structure and production layout, extend the industrial chain, multi-development, Ding's paper cup factory to become a first-class regional paper products processing enterprises. At the end of the article, the concrete development strategy target of Ding's paper cup factory is put forward, and the concrete implementation suggestions are put forward from the aspects of industrial planning and layout, management and control mode, capital operation, human resource management, information construction and the shaping of enterprise culture, etc. It is of great significance to the development of Ding's Paper Cup Factory.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.83
本文编号：2145935
[Abstract]:With the arrival of the 21 century, the rapid development and popularization of Internet information technology, modern people's way of life has been greatly changed. At the same time, as an important part of social life, the enterprise organization will inevitably suffer unprecedented impact in this wave of science and technology. The external economic environment, industry environment, internal management mode, marketing strategy, development strategy, consumption concept and consumption habits of the enterprise have all undergone profound changes. With this profound change of the times, Ding's Paper Cup Factory in this increasingly competitive paper cup industry how to make full use of their core competitiveness, seize the opportunity for development, with the help of modern information technology, Under the guidance of Internet thinking, promoting the development of enterprises has become an urgent need to be solved by senior management. Therefore, it is of great significance to strengthen the research of the enterprise development strategy, to formulate the enterprise development strategy scientifically, to further improve the enterprise development strategy, to promote the implementation of the strategy, to improve the management level, and to promote the development of the enterprise. Based on the development of Zhengzhou Dingshi Paper Cup Factory and the internal and external environment that it is facing at present, this paper aims at taking the relevant theories of enterprise strategic management as the guidance, combining with the characteristics of the times in which electronic commerce is becoming more and more popular in the information age. Analyzing the development environment of the company, analyzing the competitive ability of the company, referring to the forecast of the macroeconomic situation of the specialized research institutions, analyzing the prospect of the related industries, combining the theory with the practice, applying the competition structure model of the industry and the SWOT analysis model. This paper makes a systematic analysis and study on the present development environment of enterprises, and puts forward the new strategic development plan and measures of Ding's Paper Cup Factory. This paper holds that with the rapid development of the national economy and the rapid change of consumers' living habits, the original product market of Ding's Paper Cup Factory is single. The rigid mode of operation and sale has become the bottleneck restricting the sustainable development of enterprises. Therefore, Ding's Paper Cup Factory should take the idea of "based on the advantages of customizing advertising paper cups, facing the second and third grade wholesale markets and striving to open up overseas markets". Optimize the product structure and production layout, extend the industrial chain, multi-development, Ding's paper cup factory to become a first-class regional paper products processing enterprises. At the end of the article, the concrete development strategy target of Ding's paper cup factory is put forward, and the concrete implementation suggestions are put forward from the aspects of industrial planning and layout, management and control mode, capital operation, human resource management, information construction and the shaping of enterprise culture, etc. It is of great significance to the development of Ding's Paper Cup Factory.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.83
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