K电梯企业发展战略研究

发布时间：2018-07-31 11:58

【摘要】：近年来,在房地产建设和轨道交通的建设中,电梯以便捷、快速、安全的特性被人们越来越接受,从而得到了快速发展。中国是全球最大的电梯制造国和在用电梯数量最多的国家,电梯产量以每年近20%的速度快速增长。随着电梯行业的发展,我国电梯行业充满着新的机遇和挑战,面临着发展战略和战略实施方法的选择问题。作为行业从业人员,就必须站在战略高度思考分析我国电梯行业的现状和未来,明确我国电梯行业的战略发展方向和正确的战略实施方法,为行业的进一步发展进行研究。本文的主要研究结合国内外相关研究专家和学者的研究,综合运用分析、统计、比较等研究方法和技术,挖掘电梯行业所存在的困境和问题,发现行业发展的未来趋势和走向,深入研究K公司现阶段发展面临的内外部发展环境,结合调研显示的数据进行分析,运用SWOT分析法建立公司需要的战略模型,提出适合K公司今后发展的战略定位和战略设计,并结合实际情况提出K公司的发展战略实施策略：以产业的战略整合为中心,实施专业化发展的品牌建设战略,实施以人为本的人才战略,以提高各项能力为战略着力点。通过本文的研究,我们发现K公司发展战略的思考和研究对于企业的发展有着至关重要的意义,未来企业的竞争,不仅仅是产品的竞争,维护保养的竞争,更重要的是企业对产品创新管理和掌控能力的竞争,其实质就是对企业资源管理能力的提升和变革,本文的研究或许会对K公司未来的发展提供良好的借鉴。
[Abstract]:In recent years, in the construction of real estate and rail transit, the elevator has been more and more accepted by people because of its convenient, fast and safe characteristics. China is the world's largest producer of elevators and the largest number of elevators in use, with elevator production growing at a rate of nearly 20 percent a year. With the development of elevator industry, elevator industry in China is full of new opportunities and challenges. As the practitioners of the industry, we must consider and analyze the present situation and the future of the elevator industry in our country from a strategic perspective, make clear the strategic development direction and correct strategy implementation method of our country's elevator industry, and carry on the research for the further development of the industry. The main research of this paper combines the domestic and foreign related research experts and scholars' research, synthetically uses the analysis, the statistics, the comparison and so on research method and the technology, excavates the elevator profession the difficult position and the question, discovers the profession development future trend and the trend. This paper deeply studies the internal and external development environment that K Company is facing at the present stage of development, analyzes the data from the survey and shows, sets up the strategic model needed by the company by using SWOT analysis method, and puts forward the strategic positioning and strategic design suitable for the future development of K Company. Combined with the actual situation, this paper puts forward the implementation strategy of K Company's development strategy: taking the strategic integration of industry as the center, implementing the brand construction strategy of specialized development, implementing the people-oriented talent strategy, and taking the enhancement of various abilities as the strategic focus. Through the research of this paper, we find that the development strategy of K Company is of great significance to the development of enterprises. The competition of future enterprises is not only the competition of products, but also the competition of maintenance and maintenance. What is more important is the competition of enterprises' ability of product innovation management and control. Its essence is to improve and transform the ability of enterprise resource management. The research in this paper may provide a good reference for the future development of K Company.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272

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