医疗器械广告法律规制研究

发布时间：2018-07-31 15:49

【摘要】：在现代社会,随着物质的极大丰富,精神需求的不断提高,人们对身体健康的重视比以往任何时候都高。医疗器械已不是医院里的专用,现在很多便携的、小型的医疗器械正在走进千家万户,比如血压计、血糖仪、制氧机、按摩器等等。随着人们对医疗器械的需求增多,医疗器械广告的数量呈现不断上升的趋势。而且越来越激烈的竞争,使得现在的医疗器械广告种类繁多,方法多样。这其中就不乏一些违法者通过不正当手段来进行市场竞争,获取利益。由于医疗器械是与人的生命和健康息息相关的特殊商品,对医疗器械广告的法律规制就应该非常严格。医疗器械广告的内容应该符合法律法规的规定,必须真实、准确、科学,不能以任何形式欺骗或误导消费者。也正是由于医疗器械的特殊性,医疗器械广告主体间的信息不对称,使得消费者处于弱势地位。虽然我国的《广告法》和《医疗器械监督管理条例》等法律法规对医疗器械广告有所规制,但是由于在立法上的不够完善,执法上的监管不到位和相关制度的不健全,使得现在违法医疗器械广告的现象比较严重。本文从法律规制的角度,对医疗器械广告进行研究,主要由导论和四章内容构成。导论部分主要介绍本选题的缘由、研究的意义、现状、创新点和存在的不足等内容。在第一章着重介绍了医疗器械广告和医疗器械广告市场规则。第二章详细地总结了我国医疗器械广告法律规制的现状和存在的不足。第三章是对域外医疗器械广告法律规制的比较,找出美国、欧盟和日本等发达国家在医疗器械广告法律规制方面的做法和特殊举措,并结合我国的实际情况,提出能够为我国所引进的医疗器械广告规制的方法。最后一章在完善和改进我国立法、执法以及其他配套制度方面提出了自己的建议。希望我国的医疗器械广告市场能够依法、健康、有序地发展。
[Abstract]:In modern society, people pay more attention to physical health than ever. Medical devices are no longer the exclusive use in hospitals. Now many portable, small medical devices are entering thousands of households, such as sphygmomanometers, blood sugar meters, oxygen machines, massager and so on. With the increasing demand for medical devices, the number of advertisements for medical devices is on the rise. And more fierce competition, make now the medical device advertisement kind is various, the method is diverse. Among them, there are some lawbreakers through improper means to compete in the market to obtain benefits. Because medical device is a special commodity closely related to human life and health, the legal regulation of medical device advertisement should be very strict. The content of medical device advertisement should be in accordance with the laws and regulations, must be true, accurate, scientific, can not deceive or mislead consumers in any way. Because of the particularity of medical device, the information asymmetry between the main body of medical device advertisement makes consumers in a weak position. Although some laws and regulations, such as the Advertising Law and the Regulation on Supervision and Administration of Medical Devices, regulate the advertising of medical devices, the legislation is not perfect enough, the law enforcement is not in place and the relevant systems are not perfect. So that the phenomenon of illegal advertising of medical devices is more serious. From the angle of legal regulation, this paper studies the advertisement of medical device, which is mainly composed of introduction and four chapters. The introduction part mainly introduces the reason of this topic, the significance of the research, the present situation, the innovation point and the deficiency and so on. Chapter one focuses on the introduction of medical device advertising and medical device advertising market rules. The second chapter summarizes the current situation and shortcomings of the legal regulation of medical device advertising in China. The third chapter is to compare the legal regulation of medical device advertising, find out the United States, the European Union and Japan and other developed countries in the legal regulation of medical device advertising practices and special measures, and combined with the actual situation in China. This paper puts forward the method of advertisement regulation of medical device which can be introduced for our country. The last chapter puts forward some suggestions on how to perfect and improve our legislation, law enforcement and other supporting systems. Hope our country's medical device advertisement market can legally, healthily, orderly development.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D922.294;F426.4;F713.8

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