网络女装品牌产品设计与推广应用研究

发布时间：2018-08-28 13:57

【摘要】：依托于互联网技术,服装网络购物以井喷式的发展速度成为当今服装消费模式的重要方式,其中女装类目在线交易位居第一,网络女装品牌在此背景下应运而生,而女装品牌的综合设计对于女装品牌发展起着至关重要的作用。面对众多传统女装企业纷纷试水电商,电子商务监管制度的完善和更加成熟的消费者,网络女装品牌如何能够在竞争激烈的环境中存活和发展是亟待解决的问题。网络女装品牌设计包括服装设计、服装品牌策划、网络营销策略等三部分内容,是一个综合性的学科。本文根据我国网络女装品牌销售情况进行实际案例的分析、总结和归纳,研究适合我国网络女装品牌设计与推广的方法,并模拟网络女装品牌“ONE”策划案,以达到将理论研究转化为实际应用的目的。
[Abstract]:Relying on the Internet technology, clothing online shopping has become an important way of fashion consumption mode with blowout development speed, among which women's clothing category online transaction ranks first, network women's clothing brand emerges as the times require under this background. The comprehensive design of women's clothing brand plays a vital role in the development of women's wear brand. In the face of many traditional women's wear enterprises have tried to water e-commerce, e-commerce regulatory system and more mature consumers, how network women's clothing brand can survive and develop in a competitive environment is an urgent problem to be solved. The design of online women's clothing brand includes three parts: clothing design, clothing brand planning and network marketing strategy, which is a comprehensive subject. This paper analyzes, summarizes and induces the actual cases according to the sales situation of our country's network women's wear brand, studies the methods suitable for the design and promotion of the network women's wear brand in our country, and simulates the "ONE" planning plan of the network women's wear brand. In order to achieve the purpose of transforming theoretical research into practical application.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TS941.717;F426.86

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