医药行业制药企业危机管理研究
发布时间：2018-08-29 18:04
【摘要】：现今任何企业都无法处于真空环境之中,完全隔离任何因素所带来的破坏和影响,进而在企业内外多种“催化剂”的助推下进入恶性循环的危机发展乃至最终破产倒闭难。同时,在全球的各个角落的每时每刻,都有着数不尽的企业倒下,提醒着我们危机对企业发展的致命性影响。与此同时,我国经济社会进入了持续地快速发展阶段,政府也对民生事业持续加大投入,尤其是新时期医疗改革推进下医疗诊疗水平的提高和和全民医保的大幅度覆盖,人民群众对获得更好健康知识和疾病诊治需求也非常旺盛,为我国制药企业在未来的长期向好的可持续性发展提供了极大地利好。然而医药行业尤其是制药行业在自身快速发展的同时,也不时爆出流通和营销环节的商业贿赂、药品安全与质量问题、废水废气废料引起的环境污染等重大丑闻危机,极大地影响了人民群众对行业和企业的认可和信赖,进而对企业自身和行业发展造成了重大的难以修复的负面影响以及不同程度各种各样的“危机”。本文题目的提出正是源于作者多年来医药行业的从业实践和观察,作者通过对医药行业制药企业发展历程中发生的数起典型负面危机事件的搜集和整理,主要选取医药行业制药企业具有普遍全局性的危机类型,如“药品安全”、“商业贿赂”、“环境污染”等然后在对国内外企业危机管理相关理论介绍和归纳的基础上,主要采用多案例的论文研究方法对以上国内外知名制药企业的数例危机案例逐步进行描述、挖掘、问题阐释以及成因分析,再进一步结合有关危机本体论,分别从企业的外部宏观因素、企业的内部因素、连接企业和其外部相关利益者的话语行为来归纳上述案例在危机类型和发生原因(对企业外部宏观环境因素不敏感、企业组织执行和学习能力不足、对外沟通和企业形象维护不力)。最后总结国内制药企业在危机管理方面的现状和不足,给出个人对于制药企业危机管理相应的建议和启示。
[Abstract]:Nowadays, any enterprise can not be in a vacuum environment, completely isolate the damage and influence brought by any factor, and then under the help of a variety of "catalysts" inside and outside the enterprise, it is difficult to enter the vicious circle of crisis and development, and even the final bankruptcy is difficult. At the same time, in every corner of the world, there are countless enterprises fall, reminding us of the fatal impact of the crisis on the development of enterprises. At the same time, our country's economy and society have entered a stage of sustained and rapid development, and the government has continuously increased its investment in the cause of people's livelihood, especially the improvement of medical diagnosis and treatment level and the substantial coverage of health insurance for all under the push of medical reform in the new period. The people's demand for better health knowledge and disease diagnosis and treatment is also very strong, which provides a great benefit for our country's pharmaceutical enterprises in the future to a good long-term sustainable development. However, while the pharmaceutical industry, especially the pharmaceutical industry, is developing rapidly, at the same time, there are also major scandal crises such as commercial bribery in circulation and marketing links, drug safety and quality problems, environmental pollution caused by waste water and waste gas, etc. It has greatly affected the people's approval and trust to the industry and the enterprise, and has caused the great negative influence which is difficult to repair and various kinds of "crisis" to the development of the enterprise itself and the industry. The topic of this paper is derived from the author's practice and observation in the pharmaceutical industry over the years. The author collects and collates several typical negative crisis events that have occurred in the development of pharmaceutical enterprises in the pharmaceutical industry. This paper mainly selects the generic crisis types of pharmaceutical enterprises in the pharmaceutical industry, such as "drug safety", "commercial bribery", "environmental pollution" and so on, and then on the basis of introducing and summarizing the relevant theories of crisis management of domestic and foreign enterprises. This paper mainly adopts the method of multi-case research to describe, excavate, explain and analyze the causes of several crisis cases of domestic and foreign famous pharmaceutical enterprises step by step, and further combine the crisis ontology. From the external macro factors, the internal factors, the discourse behavior of connecting the enterprises and their external stakeholders, respectively, the types of crisis and the causes of the above cases (not sensitive to the external macro environmental factors of the enterprises) are summarized. The enterprise organization execution and the study ability is insufficient, the external communication and the enterprise image maintenance is weak. Finally, this paper summarizes the current situation and shortcomings of domestic pharmaceutical enterprises in crisis management, and gives the corresponding suggestions and revelations for the crisis management of pharmaceutical enterprises.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F426.72
本文编号：2211990
[Abstract]:Nowadays, any enterprise can not be in a vacuum environment, completely isolate the damage and influence brought by any factor, and then under the help of a variety of "catalysts" inside and outside the enterprise, it is difficult to enter the vicious circle of crisis and development, and even the final bankruptcy is difficult. At the same time, in every corner of the world, there are countless enterprises fall, reminding us of the fatal impact of the crisis on the development of enterprises. At the same time, our country's economy and society have entered a stage of sustained and rapid development, and the government has continuously increased its investment in the cause of people's livelihood, especially the improvement of medical diagnosis and treatment level and the substantial coverage of health insurance for all under the push of medical reform in the new period. The people's demand for better health knowledge and disease diagnosis and treatment is also very strong, which provides a great benefit for our country's pharmaceutical enterprises in the future to a good long-term sustainable development. However, while the pharmaceutical industry, especially the pharmaceutical industry, is developing rapidly, at the same time, there are also major scandal crises such as commercial bribery in circulation and marketing links, drug safety and quality problems, environmental pollution caused by waste water and waste gas, etc. It has greatly affected the people's approval and trust to the industry and the enterprise, and has caused the great negative influence which is difficult to repair and various kinds of "crisis" to the development of the enterprise itself and the industry. The topic of this paper is derived from the author's practice and observation in the pharmaceutical industry over the years. The author collects and collates several typical negative crisis events that have occurred in the development of pharmaceutical enterprises in the pharmaceutical industry. This paper mainly selects the generic crisis types of pharmaceutical enterprises in the pharmaceutical industry, such as "drug safety", "commercial bribery", "environmental pollution" and so on, and then on the basis of introducing and summarizing the relevant theories of crisis management of domestic and foreign enterprises. This paper mainly adopts the method of multi-case research to describe, excavate, explain and analyze the causes of several crisis cases of domestic and foreign famous pharmaceutical enterprises step by step, and further combine the crisis ontology. From the external macro factors, the internal factors, the discourse behavior of connecting the enterprises and their external stakeholders, respectively, the types of crisis and the causes of the above cases (not sensitive to the external macro environmental factors of the enterprises) are summarized. The enterprise organization execution and the study ability is insufficient, the external communication and the enterprise image maintenance is weak. Finally, this paper summarizes the current situation and shortcomings of domestic pharmaceutical enterprises in crisis management, and gives the corresponding suggestions and revelations for the crisis management of pharmaceutical enterprises.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F426.72
【参考文献】
相关期刊论文 前1条
1 何苏湘;对企业危机管理的理论界定[J];商业经济研究;1998年05期
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