A公司职业装事业部战略发展研究

发布时间：2018-09-03 18:37

【摘要】：2008年国际金融危机爆发后，中国依旧保持经济平稳快速发展。国营企业作为我国经济发展的主体，发挥着举足轻重的作用。A公司前身是中国人民解放军总后勤保障部管辖军需单位整编、重组、脱钩而来。公司于2009年6月成立，是经国资委批准的中央直属企业，总部设在北京。后经中国证券监督管理委员会批准，于2010年8月16日，在上海证券交易所挂牌上市。A公司下属二级企业30家、三级企业4家和参股三级企业3家。公司总部在北京总部基地，40余家二三级子公司分布在全国21个省、市、自治区，资产总额超过100亿（2011年），A公司不仅是中国人民解放军，武警序列部队服装、鞋帽的主要生产基地，还是政府、机关、企事业单位职业装的主要供应商。A公司除供应中国军队，武警部队和其他政府职能部门外，还将产品出口到40余个国家和地区。2013年A公司世界500强公司排名484位，年产值超过300亿人民币。A公司下属5个事业部，分别为职业装事业部，纺织印染事业部，皮革皮鞋事业部，职业鞋靴事业部，防护装具事业部。改革开放30年来，国民经济有了翻天覆地的变化。A公司在早期的计划经济体制中，以中国军队和武警部队的后勤保障为主。1990年以后A公司及下属二级，三级公司主动寻找其他行业客户资源，积极开拓国际军用市场，产业结构由单一的计划性采购转变为市场机制下的军民相结合。2008年世界金融危机爆发以后，受国际经济形势萧条和人民币升值等外部因素影响，再加上国内劳动生产力价值的大幅提高，从业人员大幅减少的不利条件下，加工产业结构面临新一轮的调整。A公司主要以劳动密集型的生产方式为主，劳动力短缺，设备陈旧，技术落后，体制不健全等诸多因素给公司新的发展带来了巨大挑战。本文选取A公司服装事业部部作为主要研究对象，依据企业战略发展理论，运用SWOT战略研究方法，对比相关行业和国内外先进企业发展模式，，从如何精简规模，提高行业竞争力，提升盈利水平等几方面入手分析结果，提出建议。
[Abstract]:After the international financial crisis broke out in 2008, China still maintained a steady and rapid economic development. As the main body of China's economic development, state-owned enterprises play an important role. The predecessor of Company A is the reorganization, reorganization and decoupling of the quartermaster units under the jurisdiction of the General Logistics support Department of the Chinese people's Liberation Army. The company was established in June 2009, is approved by the SASAC central enterprises, headquartered in Beijing. After the approval of China Securities Regulatory Commission, on August 16, 2010, listed on the Shanghai Stock Exchange. A company subordinate to 30 second-level enterprises, three third-level enterprises and three shares in third-level enterprises. Headquartered in Beijing, the company has more than 40 second-and third-level subsidiaries in 21 provinces, cities and autonomous regions, with assets exceeding 10 billion (2011). Company A is not only the clothing of the PLA and the armed police. The main production base for shoes and hats is still the main supplier of professional clothing to the government, enterprises and institutions. Besides supplying the Chinese military, armed police forces and other government functional departments, The company also exported its products to more than 40 countries and regions. In 2013, company A ranked 484th among the top 500 companies in the world, with an annual output value of more than 30 billion yuan. A company has five business divisions, namely, the Professional clothing Division, the Textile Printing and dyeing Division, Leather shoes Division, Professional shoes and Boots Division, Protective equipment Division. During the 30 years of reform and opening up to the outside world, the national economy has undergone earth-shaking changes. In the early planned economic system, Company A was dominated by the logistic support provided by the Chinese army and armed police forces. After 1990, Company A and its subordinates were secondary. Third level companies actively seek customer resources in other industries, actively develop the international military market, and the industrial structure changes from a single planned procurement to a combination of military and civilian under the market mechanism. After the outbreak of the world financial crisis in 2008, Affected by external factors such as the depression of the international economic situation and the appreciation of the RMB, coupled with the substantial increase in the value of domestic labour productivity, the number of employees has been greatly reduced under the adverse conditions. Processing industry structure is faced with a new round of readjustment. A company mainly takes the labor intensive mode of production as the main factor. The shortage of labor force, the old equipment, the backward technology, the imperfect system and so on bring great challenges to the new development of the company. Based on the theory of enterprise strategic development and the method of SWOT strategy research, this paper selects the clothing Division of Company A as the main research object, compares the development models of related industries and advanced enterprises at home and abroad, and from how to streamline the scale, Improve the competitiveness of the industry, improve the level of profitability and other aspects of the analysis of the results, put forward recommendations.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.86

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