中海油服钻井业务国际化经营战略研究

发布时间：2018-09-05 06:19

【摘要】：中海油服钻井事业部（COSLDrilling）是中国规模最大的海上钻井承包商，服务区域涵盖中国海域，并同时覆盖了澳洲、美洲地区、北欧地区、北非、北欧、东南亚等国家和地区。目前企业面对逐渐趋于饱和的国内市场，市场重心逐步外移，在企业自身成本领先的优势下，如何更快的跟上市场步伐，开发新的客户资源，使企业保持快速稳定的增长和长远发展，是目前所面临的重点问题。目前经济发展全球化，大型企业经营全球化的趋势愈加明显，只有把握这种大趋势，以全球化的眼光，重新审视企业的经营管理模式，，才能在新的市场竞争环境中保持竞争优势，而油田服务行业在油气行业的开发广度和深度同时扩展的今天，也面临向国际化、全球化发展的机遇和挑战。本文以笔者所在的中海油服钻井事业部为研究范例，从相关信息阐述开始，分析该油田服务企业所掌握的内部资源及所处的外部环境，并以此为基础，使用PEST分析方法，SWOT分析方法，从企业的经营特点；技术能力；主要竞争对手以及管理水平等方面切入，明确其优势与不足。而后再根据企业业务范畴，使用波特模型对研究成果进行判断，确定企业应采取的战略对策。最终，根据构建的分析模型矩阵，使用系统分析方法，逐步制定应对方案和计划，并形成科学的、务实的适合该企业国际化发展方向的经营战略。
[Abstract]:CNOOC (COSLDrilling) is the largest offshore drilling contractor in China, covering China's waters, as well as Australia, the Americas, Northern Europe, North Africa, Northern Europe, Southeast Asia and other countries. At present, enterprises are facing a gradually saturated domestic market, and the focus of the market is gradually shifting outward. Under the advantages of leading enterprises' own costs, how to keep up with the pace of the market more quickly and develop new customer resources, It is the key problem to make the enterprise maintain fast and stable growth and long-term development. At present, the trend of globalization of economic development and operation of large enterprises is becoming more and more obvious. Only by grasping this trend, we can re-examine the management mode of enterprises from the perspective of globalization. In order to maintain competitive advantage in the new market competition environment, the oilfield service industry is faced with the opportunities and challenges of internationalization and globalization, when the development breadth and depth of oil and gas industry are expanded at the same time. In this paper, the author of the CNOOC service drilling business as a research example, from the relevant information elaboration, analysis of the internal resources of the oilfield service enterprises and the external environment, and on this basis, PEST analysis method is used to analyze the characteristics, technical ability, main competitors and management level of the enterprise, so as to make clear its advantages and disadvantages. Then according to the enterprise business category, the Porter model is used to judge the research results and determine the strategic countermeasures that enterprises should adopt. Finally, according to the analysis model matrix, the system analysis method is used to draw up the corresponding plan and plan step by step, and form a scientific and practical management strategy suitable for the internationalization development direction of the enterprise.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22;F272.3

【相似文献】