A石油装备公司发展战略研究

发布时间：2018-10-15 13:51

【摘要】：国家重工业实力的一个重要标志是装备制造业的发展水平。在政府的大力倡导下,经过几十年发展的中国石油装备制造业,取得了长足的进步。但二十一世纪以来,全球经济、金融不景气,加之石油装备行业的竞争异常激烈,机遇与威胁并存,A公司想要在此环境下平稳较快的成长,必须制定符合本公司实际的发展战略,抓住机遇迎接挑战。因此,论文结合A石油装备公司实际情况对其发展战略展开了研究。论文以战略管理、石油装备产业发展等理论为指导,运用PEST分析法、波特五力模型、德尔菲—SWOT混合分析等方法分析了石油装备行业的宏观、中观竞争和微观环境,并通过实地调研分析出A石油装备公司的运营现状,并找出存在的问题,提出A公司的发展战略,制定切实可行的实施保障措施。结论表明:公司发展的宏观环境有利有弊,行业竞争环境日趋激烈,机遇与挑战并存,公司内部运行状态良好,公司要想抓住机遇更好地发展,需从短期和中期采取成长型战略,其中包括一体化战略、密集化战略和多元化战略,长期采取稳定型战略,竞争层面上从品牌、服务和技术三个层面实施差异化战略,并最后从公司整体层面和各个部门分别提出A石油装备公司发展战略实施的保障措施,来保障公司战略的执行。
[Abstract]:An important symbol of national heavy industry strength is the development level of equipment manufacturing industry. After decades of development of China's petroleum equipment manufacturing industry, great progress has been made. But since the 21 century, the global economic and financial recession, coupled with the fierce competition in the oil equipment industry, opportunities and threats coexist, A Company wants to grow steadily and rapidly in this environment. Must formulate the actual development strategy in line with the company, seize the opportunity to meet the challenges. Therefore, combining with the actual situation of A Petroleum equipment Company, the paper studies its development strategy. Guided by the theories of strategic management and the development of petroleum equipment industry, this paper analyzes the macro, meso competition and micro environment of petroleum equipment industry by using PEST analysis method, Porter five force model and Delphi-SWOT mixed analysis method. And through the field investigation and analysis of A oil equipment company's operation status, and find out the existing problems, put forward the development strategy of A company, and formulate practical measures to ensure the implementation. The conclusion shows that the macro environment of the company's development has advantages and disadvantages, the competition environment of the industry is becoming more and more fierce, the opportunities and challenges coexist, the internal running condition of the company is good, and the company wants to seize the opportunity to develop better. Growth strategies should be adopted in the short and medium term, including integration strategy, intensive strategy and diversification strategy, long-term stable strategy, and differentiation strategy at the level of brand, service and technology. Finally, from the company overall level and each department separately proposed A petroleum equipment company development strategy implementation safeguard measure, guarantees the company strategy implementation.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.4

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