基于“资源-能力-地位”生态位评价体系的企业资源分析
发布时间：2018-10-18 07:40
【摘要】：基于生态位理论,构建了"资源-能力-地位"企业生态位评价体系,用以对企业专有资源进行分析与评价。以中国智能手机市场为背景,选取华为手机为目标品牌企业,利用所构建的评价体系计算了华为与其竟争对手的资源生态位重叠度和资源生态位总排名。分析结果显示,运用该评价体系能清楚地对企业内外部资源进行分类分析,并通过与竟争对手资源的对比,找到企业资源的优势和劣势,为企业竟争战略的制定提供决策依据。
[Abstract]:Based on the niche theory, the enterprise niche evaluation system of "resources-capability-status" is constructed, which is used to analyze and evaluate the enterprise's proprietary resources. Taking the Chinese smartphone market as the background, Huawei mobile phone is selected as the target brand enterprise, and the resource niche overlap degree and total ranking of resources niche of Huawei and its competitors are calculated by using the evaluation system constructed. The results show that the evaluation system can be used to classify and analyze the internal and external resources of enterprises clearly, and find the advantages and disadvantages of the resources of enterprises through the comparison with the resources of competitors, and provide the decision basis for the making of competitive strategies.
【作者单位】： 郑州大学管理工程学院;
【分类号】：F426.63
本文编号：2278450
[Abstract]:Based on the niche theory, the enterprise niche evaluation system of "resources-capability-status" is constructed, which is used to analyze and evaluate the enterprise's proprietary resources. Taking the Chinese smartphone market as the background, Huawei mobile phone is selected as the target brand enterprise, and the resource niche overlap degree and total ranking of resources niche of Huawei and its competitors are calculated by using the evaluation system constructed. The results show that the evaluation system can be used to classify and analyze the internal and external resources of enterprises clearly, and find the advantages and disadvantages of the resources of enterprises through the comparison with the resources of competitors, and provide the decision basis for the making of competitive strategies.
【作者单位】： 郑州大学管理工程学院;
【分类号】：F426.63
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