HREE公司LED照明产品连锁经营模式及经营对策研究
发布时间：2018-10-18 10:52
【摘要】：LED照明为半导体照明是第四代照明产品，它具有低碳、节能、环保、寿命长、色彩鲜艳、无频闪等优点，是世界上公认的理想光源。作为一种绿色光源，随着成本的降低必将逐步取代其他照明产品，所以LED照明灯具具有非常广阔的市场前景。同时由于LED的优良特性，引起了政府的极大关注，并颁布了LED照明产品相关的补贴政策，这将更会给相关企业提供发展机会。 从目前的市场来看，全球销售额最大的100家零售企业，几乎全部都是采用了跨国连锁经营的模式，连锁经营是现代经营方式和组织方式，是在全世界经济领域中最为推崇的商业模式。连锁经营模式在我国也得到了长足的发展，目前也正处于快速发展的阶段。但现阶段在LED照明领域成熟的连锁经营模式还很少，故借鉴连锁经营模式在其他行业的成功经验，对LED领域应用连锁经营模式进行研究及探讨有重要的意义。 本文对LED行业的现状、发展趋势及相关政策进行梳理，对连锁经营的概念、相关理论及实践进行分析，以哈尔滨睿辰环宇节能科技有限公司发展LED照明产品连锁经营模式为例，，对LED行业以连锁经营的模式开创事业进行分析，同时应用战略规划工具对创业行为进行分析指导。希望本次研究不仅能够解决哈尔滨睿辰环宇节能科技有限公司在LED照明行业连锁经营模式的问题，同时为LED照明行业连锁经营模式提供一些理论、探讨和思考。
[Abstract]:LED lighting is the fourth generation lighting product. It has the advantages of low carbon, energy saving, environmental protection, long life, bright color, no stroboscopic and so on. It is recognized as the ideal light source in the world. As a kind of green light source, with the decrease of cost, LED lighting will gradually replace other lighting products, so LED lighting has a very broad market prospect. At the same time, because of the excellent characteristics of LED, the government pays great attention to it, and promulgates the subsidy policy related to LED lighting products, which will provide more development opportunities for related enterprises. Judging from the current market, almost all of the 100 largest retail enterprises in the world by sales have adopted the mode of transnational chain operation, which is the modern mode of operation and the mode of organization. It is the most popular business model in the world economy. Chain management mode has also been developed rapidly in China, and is also in the stage of rapid development. However, there are few chain management models mature in the field of LED lighting at the present stage, so it is of great significance to study and discuss the application of chain operation mode in the field of LED for reference to the successful experience of other industries. This paper analyzes the current situation, development trend and related policies of LED industry, analyzes the concept, related theory and practice of chain operation, and takes Harbin Ruichen Huanyu Energy Saving Technology Co., Ltd as an example to develop the chain management mode of LED lighting products. In this paper, the author analyzes the business of LED industry in the mode of chain operation, and applies the strategic planning tools to analyze and guide the entrepreneurial behavior. It is hoped that this study will not only solve the problem of the chain operation mode of Harbin Ruichen Huanyu Energy Saving Technology Co., Ltd in LED lighting industry, but also provide some theory, discussion and thinking for the chain operation mode of LED lighting industry.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F274
本文编号：2278899
[Abstract]:LED lighting is the fourth generation lighting product. It has the advantages of low carbon, energy saving, environmental protection, long life, bright color, no stroboscopic and so on. It is recognized as the ideal light source in the world. As a kind of green light source, with the decrease of cost, LED lighting will gradually replace other lighting products, so LED lighting has a very broad market prospect. At the same time, because of the excellent characteristics of LED, the government pays great attention to it, and promulgates the subsidy policy related to LED lighting products, which will provide more development opportunities for related enterprises. Judging from the current market, almost all of the 100 largest retail enterprises in the world by sales have adopted the mode of transnational chain operation, which is the modern mode of operation and the mode of organization. It is the most popular business model in the world economy. Chain management mode has also been developed rapidly in China, and is also in the stage of rapid development. However, there are few chain management models mature in the field of LED lighting at the present stage, so it is of great significance to study and discuss the application of chain operation mode in the field of LED for reference to the successful experience of other industries. This paper analyzes the current situation, development trend and related policies of LED industry, analyzes the concept, related theory and practice of chain operation, and takes Harbin Ruichen Huanyu Energy Saving Technology Co., Ltd as an example to develop the chain management mode of LED lighting products. In this paper, the author analyzes the business of LED industry in the mode of chain operation, and applies the strategic planning tools to analyze and guide the entrepreneurial behavior. It is hoped that this study will not only solve the problem of the chain operation mode of Harbin Ruichen Huanyu Energy Saving Technology Co., Ltd in LED lighting industry, but also provide some theory, discussion and thinking for the chain operation mode of LED lighting industry.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F274
【参考文献】
相关期刊论文 前1条
1 薛莉;;连锁经营发展的瓶颈[J];中小企业管理与科技(下旬刊);2010年02期
本文编号：2278899
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