在越中资企业SL公司政治风险危机管理案例研究
发布时间：2018-10-31 14:22
【摘要】：在中东北非局势持续动荡的背景下,中亚国家虽然基本保持稳定,但面临的政治风险进一步增多,如突发的群体性事件和恐怖事件依旧困扰着各国政府。一般来讲,政治风险狭义的理解可以是制度缺失,广义的理解可以包括社会冲突、恐怖主义、发展失衡等等。当前,中亚国家的权力体系是比较稳定的,但结构性矛盾很突出,包括中央和地方之间、地区之间、政府和社会之间、社会群体之间都存在或明或暗的冲突,相互关系严重失衡,特殊的权力体系使总统及其领导下的权力执行机构成为稳定的“平衡器”和“保障者”。这种体系的致命弱点是与社会发展脱节,难以保证政局稳定的持续性。本文以对外投资的政策风险危机管理为研究内容,回顾与分析了在越中资企业SL公司在2014年“514反华暴动事件”中的应急措施并提出改善意见。论文首先对企业的境外投资和危机管理的定义进行了说明,并结合中国企业境外投资的现状,提出了研究意义和方向,对境外投资的基本特征及类型、危机管理的应用进行研究,提出了文章的研究思路与方法,以调查研究的方式,总结出中国企业对外投资的特点,同时对境外投资的影响因素作了分析。在论文的案例部分回顾了在越中资企业SL公司“514反华暴动事件”的前后,详细地呈现了SL公司危机应急处理的措施,包括防范风险的工作预案,以及对抗风险的应急预案。并以参与者的角度,对此事件进行反思,总结出SL公司的政治风险危机管理经验,体现为反应迅速、组织得当、安抚到位、及时启动转口贸易工作预案、复工快速、与越南银行谈判取得胜利等。同时从中归纳出几点值得反思的地方,包括政治风险调研不充分,对事态预估不足,缺乏政治敏感度,银行单一受制于人,与当地政府部门投入不足,投资者资金风险过大,控制力度弱等。论文最后阐述了中国企业在海外投资存在的风险和跨国公司的规避政治风险的经验,提出有效规避海外投资政治风险的方式,具体包括积极承担社会责任降低政治风险,危机管理的应用,结合保险保障制度规避政治暴力风险,制定科学的应急预案规避政治部确定性风险,倡导政府部门在关键时刻的作用等方面,希望对国内企业的危机管理有所启发。
[Abstract]:Under the background of the situation of the Middle East and North Africa, although the Central Asian countries are basically stable, they are facing more and more political risks, such as sudden mass incidents and terrorist incidents, which still haunt the governments of all countries. Generally speaking, the narrow understanding of political risk can be institutional deficiency, and the broad understanding can include social conflict, terrorism, development imbalance and so on. At present, the power system of Central Asian countries is relatively stable, but structural contradictions are prominent, including conflicts between central and local governments, between regions, between governments and society, and between social groups. The special power system makes the president and the executive power under his leadership a stable "balancer" and "guarantor". The fatal weakness of the system is that it is out of step with social development and difficult to ensure the sustainability of political stability. Taking the policy risk crisis management of foreign investment as the research content, this paper reviews and analyzes the emergency measures taken by SL Company in the "514 Anti-China riot incident" in 2014 and puts forward some suggestions for improvement. Firstly, the paper explains the definition of overseas investment and crisis management of enterprises, and puts forward the significance and direction of the research, the basic characteristics and types of overseas investment, combined with the current situation of overseas investment of Chinese enterprises. This paper studies the application of crisis management, puts forward the research ideas and methods of the article, sums up the characteristics of Chinese enterprises' foreign investment by means of investigation and research, and analyzes the influencing factors of overseas investment. In the case section of this paper, the author reviews the "514 anti-China riot incident" of SL Company in Vietnam, and presents in detail the emergency measures for the crisis management of SL Company, including the work plan for preventing risks and the contingency plan for counteracting risk. From the point of view of participants, this paper summarizes the experience of SL's political risk crisis management, which is reflected in its quick response, proper organization, placating, prompt start of the work plan of entrepot trade, and quick resumption of work. Win negotiations with Vietnamese banks, etc. At the same time, there are several points worth reflecting on, including inadequate research on political risks, inadequate estimates of events, lack of political sensitivity, single control of banks by others, insufficient investment with local government departments, and excessive risk of investors' funds. Weak control, etc. At the end of the paper, the paper expounds the risk of Chinese enterprises' overseas investment and the experience of MNCs to avoid the political risk, and puts forward the effective ways to avoid the political risk of overseas investment, including the active undertaking of social responsibility to reduce the political risk. The application of crisis management, combined with the insurance system to avoid the risk of political violence, the development of a scientific contingency plan to avoid the political Department of certainty risk, advocating the role of government departments at critical times, and so on. I hope to inspire the crisis management of domestic enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.31;F272.3
[Abstract]:Under the background of the situation of the Middle East and North Africa, although the Central Asian countries are basically stable, they are facing more and more political risks, such as sudden mass incidents and terrorist incidents, which still haunt the governments of all countries. Generally speaking, the narrow understanding of political risk can be institutional deficiency, and the broad understanding can include social conflict, terrorism, development imbalance and so on. At present, the power system of Central Asian countries is relatively stable, but structural contradictions are prominent, including conflicts between central and local governments, between regions, between governments and society, and between social groups. The special power system makes the president and the executive power under his leadership a stable "balancer" and "guarantor". The fatal weakness of the system is that it is out of step with social development and difficult to ensure the sustainability of political stability. Taking the policy risk crisis management of foreign investment as the research content, this paper reviews and analyzes the emergency measures taken by SL Company in the "514 Anti-China riot incident" in 2014 and puts forward some suggestions for improvement. Firstly, the paper explains the definition of overseas investment and crisis management of enterprises, and puts forward the significance and direction of the research, the basic characteristics and types of overseas investment, combined with the current situation of overseas investment of Chinese enterprises. This paper studies the application of crisis management, puts forward the research ideas and methods of the article, sums up the characteristics of Chinese enterprises' foreign investment by means of investigation and research, and analyzes the influencing factors of overseas investment. In the case section of this paper, the author reviews the "514 anti-China riot incident" of SL Company in Vietnam, and presents in detail the emergency measures for the crisis management of SL Company, including the work plan for preventing risks and the contingency plan for counteracting risk. From the point of view of participants, this paper summarizes the experience of SL's political risk crisis management, which is reflected in its quick response, proper organization, placating, prompt start of the work plan of entrepot trade, and quick resumption of work. Win negotiations with Vietnamese banks, etc. At the same time, there are several points worth reflecting on, including inadequate research on political risks, inadequate estimates of events, lack of political sensitivity, single control of banks by others, insufficient investment with local government departments, and excessive risk of investors' funds. Weak control, etc. At the end of the paper, the paper expounds the risk of Chinese enterprises' overseas investment and the experience of MNCs to avoid the political risk, and puts forward the effective ways to avoid the political risk of overseas investment, including the active undertaking of social responsibility to reduce the political risk. The application of crisis management, combined with the insurance system to avoid the risk of political violence, the development of a scientific contingency plan to avoid the political Department of certainty risk, advocating the role of government departments at critical times, and so on. I hope to inspire the crisis management of domestic enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.31;F272.3
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