基于云计算的烟草企业移动商务信息化研究
发布时间：2018-11-03 12:05
【摘要】：随着移动通信技术的飞速发展，在原来的以计算机为载体的商务模式下，出现了新的商务模式，即移动商务。移动商务就是利用手机、PDA及掌上电脑等无线终端进行的B2B、B2C或C2C的商务活动。 移动商务是移动互联服务和现代商务活动融合的产物。而云计算是一种通过网络获得服务和软件资源的IT技术，它改变了传统的IT理念，改变人们对于产品和服务提供的固有认识。基于云计算的移动商务实现则是将以上技术进行融合实现的最新应用，这也代表最新的IT发展趋势。 本文通过调研云计算的研究机构和企业提供云计算产品和服务支持的梳理和分析，结合对国内外文献的基础上，着重对云计算和移动互联网的主题，综合移动互联技术和云计算应用的主要特点，并结合烟草企业的实践，深入挖掘移动互联网和云计算之间的内在关系，总结和分析了移动互联网和云计算的发展整合作用。 结合当前烟草企业信息化建设不断整合和发展的现状，本文研究了烟草企业以及烟草企业内外环境所面临的挑战的基础上，指出烟草企业商务信息化发展的必然趋势——移动商务。通过对比分析了几种移动商务信息化建设模式的优势和劣势，确定基于云计算的支撑平台建设，并从价值链的角度对云计算的运作成本进行了分析，明确了烟草企业在信息化建设运用云计算的价值所在，，构建了适合烟草企业的基于云计算的移动商务信息化建设体系。
[Abstract]:With the rapid development of mobile communication technology, a new business model, that is, mobile commerce, has emerged under the original business mode with computer as the carrier. Mobile commerce is the B 2 B B 2 C or C 2 C business using wireless terminals such as mobile phone, PDA and palmtop computer. Mobile commerce is the product of the amalgamation of mobile internet services and modern business activities. Cloud computing is a kind of IT technology which can get services and software resources through the network. It changes the traditional concept of IT and the inherent understanding of products and services. The implementation of mobile commerce based on cloud computing is the latest application that integrates the above technologies, which also represents the latest trend of IT development. In this paper, through the research of cloud computing research institutions and enterprises to provide cloud computing products and services support combing and analysis, combined with the literature at home and abroad, focusing on cloud computing and mobile Internet themes, Combining the main characteristics of mobile interconnection technology and cloud computing application and combining the practice of tobacco enterprises, this paper deeply excavates the internal relationship between mobile Internet and cloud computing, summarizes and analyzes the development and integration role of mobile Internet and cloud computing. Combined with the current situation of integration and development of tobacco enterprise information construction, this paper studies the challenges faced by tobacco enterprises and the internal and external environment of tobacco enterprises. It is pointed out that mobile commerce is the inevitable trend of the development of business informatization in tobacco enterprises. By comparing and analyzing the advantages and disadvantages of several construction modes of mobile commerce informatization, the paper determines the construction of supporting platform based on cloud computing, and analyzes the operating cost of cloud computing from the point of view of value chain. The value of using cloud computing in the information construction of tobacco enterprises is clarified, and the information construction system of mobile commerce based on cloud computing for tobacco enterprises is constructed.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8;F270.7
本文编号：2307736
[Abstract]:With the rapid development of mobile communication technology, a new business model, that is, mobile commerce, has emerged under the original business mode with computer as the carrier. Mobile commerce is the B 2 B B 2 C or C 2 C business using wireless terminals such as mobile phone, PDA and palmtop computer. Mobile commerce is the product of the amalgamation of mobile internet services and modern business activities. Cloud computing is a kind of IT technology which can get services and software resources through the network. It changes the traditional concept of IT and the inherent understanding of products and services. The implementation of mobile commerce based on cloud computing is the latest application that integrates the above technologies, which also represents the latest trend of IT development. In this paper, through the research of cloud computing research institutions and enterprises to provide cloud computing products and services support combing and analysis, combined with the literature at home and abroad, focusing on cloud computing and mobile Internet themes, Combining the main characteristics of mobile interconnection technology and cloud computing application and combining the practice of tobacco enterprises, this paper deeply excavates the internal relationship between mobile Internet and cloud computing, summarizes and analyzes the development and integration role of mobile Internet and cloud computing. Combined with the current situation of integration and development of tobacco enterprise information construction, this paper studies the challenges faced by tobacco enterprises and the internal and external environment of tobacco enterprises. It is pointed out that mobile commerce is the inevitable trend of the development of business informatization in tobacco enterprises. By comparing and analyzing the advantages and disadvantages of several construction modes of mobile commerce informatization, the paper determines the construction of supporting platform based on cloud computing, and analyzes the operating cost of cloud computing from the point of view of value chain. The value of using cloud computing in the information construction of tobacco enterprises is clarified, and the information construction system of mobile commerce based on cloud computing for tobacco enterprises is constructed.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8;F270.7
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本文编号：2307736
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